Supermarket promotions reduce pressure to increase prices

Many businesses said that if calculating on the cost of running the program, promotionsupermarkets and distributors are sharing 50% of the price increase pressure with consumers.

Up to 50% off hundreds of products including, fresh food, fast moving consumer goods, cosmetics, home appliances, fashion; 10% off all pork products; 30% with leafy vegetables, these are the supermarket programs of Central Retail Group in Vietnam that are promoting to improve purchasing power.

“Mid-week and weekend promotions will be different so that consumers can save at any time. For April, we have discounts on frozen items because of us. currently has a very good amount of frozen products and works with suppliers to have stock for consumers,” said Nguyen Thi Bich Van, communications director of Central Retail Group in Vietnam.

Customers shop at a supermarket. (Photo: VNA)

Realizing that purchasing power has decreased, but consumers have changed their shopping habits by buying in bulk rather than buying retail as before to save more, the MM Mega Market supermarket system also renews promotions. 2 times a week. To have good prices, businesses work with suppliers, actively running promotions up to 50% on more than 2,000 products with their own brands.

“We have had many meetings to discuss and understand that the price of input materials has increased, forcing suppliers to increase prices. We and the Department of Industry and Trade will deploy many promotions and accept promotions. a certain loss to invest in that promotion to help customers have a more comfortable shopping experience and peace of mind about the price,” shared Mr. Dinh Quang Khoi, Deputy Director of Marketing MM Mega Market.

“In order to stabilize prices, we plan very closely, reduce the value-added tax rate from 10% to 8%, and implement overall policies to reduce the prices of items that are not sold. supermarket chain is doing business,” said Mr. Nguyen Anh Duc, General Director of Saigon Co.op.

Along with promotions, retail systems are also preparing for the Ho Chi Minh City stabilization program in 2022 with many good price policies. The price adjustment mechanism in the stabilization program will be announced by the People’s Committee of Ho Chi Minh City in early April.

* Invite readers to watch programs broadcast by Vietnam Television on TV Online and VTVGo!