VPBank repositioned its brand, declaring the mission of ‘For a prosperous Vietnam’

The repositioning strategy marks a new development milestone for Vietnam Prosperity Commercial Joint Stock Bank (VPBank), and at the same time affirms VPBank’s commitment to accompany the country.

In its nearly 30-year development history, this is the second time VPBank has re-branded. The first time was in 2010 with the change of name from Joint Stock Commercial Bank for Non-State Enterprises of Vietnam to Joint Stock Commercial Bank of Vietnam Prosperity.

With the new positioning, VPBank’s brand statement will be changed from “Action for dreams” to “For a prosperous Vietnam”.

That mission will be gradually realized by VPBank through many key programs and projects focusing on 4 values: Financial Prosperity – Community Prosperity – Physical Prosperity and Spiritual Prosperity.

Specifically, VPBank will provide customers with comprehensive financial solutions, smart financial consumption trends, and flexible and effective support packages. Consumer finance solutions will help low-income people have conditions and motivation to improve their lives.

Services for middle-class customers (VPBank Prime) and priority customers (VPBank Diamond) not only bring more versatile financial solutions, but also help create a strong breakthrough for customers to conquer. many important goals in life.

For businesses, VPBank becomes not only a companion but also an effective “financial lever” that lifts businesses to greater success.

In particular, together with a number of banks in the system, VPBank has always proven its role as a lifeline in the economy, serving as a financial fulcrum for nearly 1 million businesses and millions of business households to overcome difficulties. challenges of the COVID-19 pandemic.

In terms of governance, VPBank also accelerated the digitization of all operations and communication with customers to deliver outstanding service quality. Simultaneously, VPBank will constantly research and expand new customer segments. These are the people who will accompany VPBank to realize the mission “For a prosperous Vietnam”.

The transformation of the brand statement from “Action for dreams” to “For a prosperous Vietnam” is a historic milestone of VPBank after nearly 30 years of establishment and development.

From a small private bank, VPBank has grown rapidly on the way to becoming the largest private bank in Vietnam. VPBank’s total assets by the end of 2021 reached VND 547,409 billion.

VPBank is also one of the leading banks with a large amount of equity in the system, with VND86,278 billion, serving nearly 20 million customers in all segments.

New potential, new position is a solid foundation for VPBank to confidently set for itself a higher and more sacred mission – serving the country. VPBank will join hands to create national common prosperity by bringing prosperity to each customer.

Along with the new brand statement, besides the two traditional red and blue colors with the signature prosperity flower, VPBank’s logo has been refined according to the golden ratio and changed to a new font with a more modern style.

The harmony between rounded corners and square lines and a brighter, more vibrant blue color symbolizes the connection between people and technology of VPBank.

“Up to now, after a successful period of affirming its leading position in the banking industry, VPBank is ready to reach the bigger goal, realizing the ambitions and ambitions that we sent 10 years ago. into the name “Vietnam Prosperity Commercial Joint Stock Bank” – Mr. Nguyen Duc Vinh, General Director of VPBank, said.

With the new brand positioning, right in this April, VPBank will launch the campaign “Light up Vietnam” to encourage the spirit and steadfast will of Vietnamese people after the pandemic.

The campaign includes activities to light up iconic buildings across the country, give passbooks to orphans because of COVID-19, free medical examination and treatment for poor small businesses in many provinces and cities across the country. .

In particular, the Light Up Vietnam Music Festival, a top-notch music – technology event, gathering top V-pop stars will be held by VPBank on April 23, 2022 in Ho Chi Minh City.

This is the city’s first large-scale entertainment event after nearly a year of separation. It is expected to spread the meaning of the new prosperity values ​​that VPBank pioneered to the community, thereby promoting the community. awaken the desire to conquer new heights in every young Vietnamese.