How do famous wedding dress fashion houses approach customers after the Covid 19 epidemic?-Fashion trend

How have the famous wedding dress fashion houses changed their approach to customers after the Covid 19 epidemic?

Oscar De La Renta

As the Oscar De La Renta stores closed in 2020, the industry icon began rolling out his new interactive virtual show. Wedding dress service associates work through photos and FaceTime appointments to assist clients in finding their fairy-tale wedding dress from the safety of their home. Now, the brand is finally open to appointments to choose from in New York, Los Angeles and London, and you can connect with the brand to book a time and place to find the perfect dress. perfect.

Monique Lhuillier

Monique Lhuillier welcomes customers to their stores with scheduled appointments and new health and safety measures implemented. However, for brides-to-be looking for concierge services, you can connect with personal sales consultants who advise you online. The service also includes free local delivery, pick up and private appointments.

Danielle Frankel

The New York-based wedding dress designer was the runner-up of the November 2019 CFDA/Vogue Fashion Fund. The designer recently relaunched her website, telling WWD that the move to the brand E-commerce is “the biggest, most gratifying accident that has happened during COVID-19.” The brand also offers scheduled Facetime appointments with Frankel personally.

Galvan

London’s Galvan brand has undergone significant post-pandemic changes in both design and commerce. Design director Anna-Christin Haas and creative director Sola Harrison decided to streamline their new bridal collection and come up with a more minimalist collection. While that may mean less decoration, the latest collection is as elegant and luxurious as ever. Its private group of customers is conducting personal shopping appointments at their London and New York studios, and they also offer virtual appointments.

Galia Lahav

For brides who need more, the Tel Aviv brand is hosting virtual meetups for potential customers face-to-face with designers from the tailor. Designers will take care of the bride’s measurements, and may even sketch a unique dress for the bride. They also have a line of ready-to-wear clothes sold online, which includes 10 pieces that can be delivered anywhere in the world within two weeks, with free shipping and free returns.

Vivienne Westwood

Carrie Bradshaw once said that Vivienne Westwood created “a dress so special that it could bring a tear at a wedding for the most unbelievable women”. Like the scene where Carrie Bradshaw brings home her Westwood wedding dress in the movies, Vivienne Westwood brings magic to every bride-to-be. Offering personalized couture appointments and custom orders for the first time, Westwood tailors are able to connect with customers around the globe.