New players make up almost half of the crypto market
A survey shows that the number of buyers participating in the cryptocurrency market has increased sharply, of which nearly half will own this currency for the first time in 2021.
According to a survey of cryptocurrency exchange Gemini (USA), conducted with 30,000 people from November 2021 to February 2022 in 20 countries, 2021 is a remarkable year for the cryptocurrency market, especially are in developing countries.
The number of users owning cryptocurrencies increased sharply last year. Photo: BMJ
Specifically, 48% of crypto holders in the US, Latin America, and Asia-Pacific claim to buy digital assets for the first time in 2021. 9% say they invest in cryptocurrencies for its long-term potential. Others said they chose cryptocurrencies for fear of inflation, the highest in Indonesia and India.
Also according to the survey, Brazil and Indonesia currently lead in terms of cryptocurrency ownership. 41% of people in Brazil when asked say they hold this currency, while the US is 20%, the UK is 18% and Europe is 17%.
Cryptocurrency app downloads surge
According to analytics platform Adjust and application data provider Apptopia at the end of March, downloads of crypto-related software grew by 902% in the fourth quarter of 2021 compared to the same period a year earlier. In which, the largest increase was in the US (645%), the Asia-Pacific region (475%), Europe, the Middle East and Africa (284%) and Latin America (182%).
For the whole year of 2021, the number of people installing and accessing cryptocurrency applications increased by 400% compared to a year ago. When it comes to user engagement, crypto apps also outstrip stock trading apps, reflected in many metrics such as session duration, number of sessions per user per day. , retention rate and engagement level.
An Apptopia representative said that Binance was the most downloaded cryptocurrency application last year, up from third place in 2020. Crypto.com was the second most downloaded, while the US exchange Coinbase that used to be the top has dropped. down third. Trust and MetaMask wallet apps take fourth and fifth place respectively.
“With strong growth and large user base, crypto apps have become the top choice for those wishing to enter the crypto world over the past year,” said Simon Dussart, CEO of Adjust. , comment. “As interest grows, the battle to attract users will become more intense next time.”
Bao Lam
at Blogtuan.info – Source: vnexpress.net – Read the original article here
