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Prada stirs up summer with new store-Fashion Trends

Tuesday, April 5, 2022 12:35 PM (GMT+7)

This week, Prada launched the Prada Tropico, a new experiential design that celebrates the brand’s special capsule collection of the same name.

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Always finding innovative ways to enhance the buyer experience, store transformations transport consumers to another world as soon as they enter this space. The store is completely transformed with stripes on the walls and floors. In the middle of the space is a fashion lover’s favorite tree: hat tree. Green metal spikes grow in contrast to the classic Prada bucket hat. Bright accessories contrasted with geometric patterns contribute to an intense energy consumption for the shopper.

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The ready-to-wear collection speaks for itself, relying on light and brightness as the focal point. With an explosion of colors and patterns, the garments are perfect for warmer weather. Set in the tropics, it seems right to come with a fun interactive space. Bursting with energy, the collection includes bright shades of yellow, endless stripes of variation, and the launch of the raffia Prada Triangle bag.

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If so, this is a testament that the colors here are for the warm seasons. In addition to bright shades, the collection is filled with floral silks, linens and hemp bags, all of which are perfect for this summer break.

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