Services and iPhone 13 are “saving” the iPhone SE tragedy 3-Hi-tech fashion

Apple just introduced the affordable iPhone SE 5G, but they didn’t sell as well as expected.

Thanks to strong sales coming from the line iPhone 13″, Apple has had a pretty successful 2021 in the highly competitive mobile industry. The company quickly closed the gap with “rival” Samsung – the world’s No. 1 smartphone manufacturer while still far ahead of Xiaomi, Oppo and Vivo.

iPhone 13 Series is quite “expensive”.

Of course, with the iPhone 13 quartet released late last year and the Galaxy S22 series announced later than originally anticipated, the “Apple House” also started 2022 on a favorable note. This result is evidenced by the list of the five best-selling smartphones in January 2022 in important regions such as the US, UK, China and Korea.

iPhone 13 can’t make up for iPhone SE sales

When iPhone SE 3 are released, analysts have predicted a pretty good future for them. But the fact that the new powerful processor and 5G connectivity can’t fully make up for the iPhone’s outdated design and limited screen. Now, many experts believe that the iPhone SE (2022) will not achieve initial sales, causing Apple to reduce production orders by about 20 million units.

Veteran analyst Ming-Chi Kuo recently cut his 2022 sales estimate from 25 – 30 million to 15-20 million iPhone SE. Unsurprisingly, the “meager appeal” of the third-generation iPhone SE is more or less directly correlated with the “dismal” sales results of the iPhone 12 mini and iPhone 12. iPhone 13 mini.

iPhone SE 2022 is not “selling well” as expected.

This is good news for 3/4 versions of iPhone 13 and the upcoming iPhone 14 quartet. Unfortunately, the iPhone 13 cannot make up for the shortfall in sales by the iPhone SE 3, which could reduce the total iPhone production in 2022 to about 9 million units compared to previous estimates.

The service is helping Apple “fight fire”

Currently, Apple services are becoming more and more popular every quarter. A recent survey shows that iPhone users are favoring these 4 service areas: Apple Music, Arcade, iCloud and Fitness. Meanwhile, Apple News and Apple TV+ have “stable” in many major markets.

Of course, the biggest spenders are still owners of higher-end iPhone models, such as members of the iPhone 12 and iPhone 13 “family”.

Interestingly, the number of active iPhones continued to grow late last year, accompanied by the great success of Apple’s latest flagships. This suggests that “pent-up demand” will keep the iPhone 14 series in steady sales.