In the last few years, the anime industry has suddenly received a lot of attention from audiences around the world. Some titles even set records for the highest grossing of all time such as Kimetsu no Yaiba or Jujutsu Kaisen 0. Many viewers have commented that this is the golden age of anime. So what makes anime so explosive?
The most logical answer is probably thanks to the development of the internet. In the early days, when the Internet appeared, international audiences had many difficulties in accessing anime, in order to watch an episode, they had to visit websites with malicious code or pirated downloads. As for the legal distribution channels, the number of films accessible to the audience is also very limited. Therefore, for a long time anime remained known but did not really emerge as a phenomenon.
Previously, international fans had to watch pirated or spend money to buy items and DVDs of their favorite anime series. Retail chains like Walmart will sell anime DVDs at a reasonable price, but even with big stores like Suncoast or FYE, the selection is not too rich and not every audience can afford to buy it. DVDs on eBay or Amazon. For young fans, financial issues are really a challenge if they want to access anime.
However, compared to the fans of the 80s and early 90s, the 2000 fans are still quite comfortable. The distribution of anime in the 80s-90s still took place, but the quality of the series was not appreciated. Language barriers and dubbing technology are also big obstacles. Besides, the majority of international audiences see anime as a genre of animation for children, they can randomly buy certain anime series for them to watch without bothering with the content that the characters want. With shaping colorful show. Quite a few people have shared that they were accidentally given copies of the Ninja Scroll or Wicked City movies (which are adapted series for adults), because the giver thought the anime was child-friendly animation.
The transformation of anime in the international market began with the 2000 fan generation, when the Internet and television gradually became popular. Although still considered a kid-friendly cartoon, anime was played after school as a form of entertainment. This contributes to increased interest among young audiences in anime, even if there are some stereotypes that anime is suitable for sassy kids. Fortunately, this view gradually changed as the Internet and social media flourished in the 2010s.
Currently, anime consumption plays an important role in making it a global trend. The advent of paid online movie platforms like Crunchyroll and Netflix has completely changed the way audiences reach. With just a negligible fee, the audience can watch the entire anime series with high image quality, without ads or malicious code.
The Internet and social media also provide an opportunity for audiences to share their experiences, feelings, discuss with other audiences, and even interact directly with the film crew. It helps international audiences feel like they are really immersed in the world of their favorite anime series as well as contributing to the success of that series.
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