Beautiful Russian girls flocked to “hash” Chanel bags to relieve anger

For Koreans, buying Chanel bags from a hobby has now become too difficult and tiring. But Chanel’s order to tighten the number of bags sold in Korea is still nothing compared to the latest announcement.

Accordingly, the French fashion house not only closed all its stores in Russia, but also stopped selling to Russians abroad who wanted to bring products back home. It is known that this is a move based on the sanctions of the European Union (EU) targeting Russia, especially banning the export of luxury goods worth more than 328 USD to this power.

In response to the ban, Russian beauties competed with each other to bring Chanel bags to “mash” to release anger. This sequence of actions reminds netizens of the time when Dolce & Gabbana fashion was cut, burned, thrown away by the Chinese… just because it touched national pride.

On Instagram, beautiful Russian girls who are familiar with modeling or Influencer work bring out Chanel bags to torture. The most famous of which is Victoria Bonya with 9.3 million followers who has attracted 78k likes and 33k comments when she took the scissors to cut the branded bag and threw it away, not forgetting to say “Bye Bye” to the French fashion house.

Chanel’s move to ban the sale of bags has touched the national pride of Russians. And they followed China’s example when they did not hesitate to bring out the luxury products of the French fashion house to destroy as a way of self-deprecation.

In her video, Victoria Bonya also asserted that “never seen a fashion house that is as disrespectful to its customers as Chanel”.

Another Russian girl named Marina with 300k followers also followed her sisters, bringing a Chanel bag to the “top of the stage”. Looking at the way she wears her strength when holding lawn scissors to “handle” the bag will surely make many brand followers feel heartbroken.

Rumor has it that if you want to buy Chanel, Russians must sign a pledge not to wear or wear their brand’s bags in Russia itself. A spokesperson for Chanel later confirmed that this information was correct and “continues to work to improve this approach”.

The chain of “end of love” moves by Chanel and other luxury brands is largely based on the consequences of ongoing political events. However, they do not seem to be too worried because the Russian luxury goods market is not as large as the size of their country. Specifically, the purchasing power of Russians is only 6% of Chinese and 14% of Americans. Just boost sales in other potential markets, maybe they won’t be too concerned about revenue loss this year.

Source: Nypost