Today is the first day for 3 days off on the anniversary of the death anniversary of the 10/3 lunar calendar. Every long vacation usually people have plans and most of them are travel. The end of this holiday is a 4-day holiday of April 30 – May 1, and this is also an important milestone of tourism when marking the domestic tourist season. But that was in the past – before the epidemic, is that still true today?
VITM international tourism fair is one of the first activities, marking the beginning of the industry’s recovery. The scene at VITM Hanoi 2022 is not as busy as in previous years. The number of booths of companies is also less, giving the central position to local tourism to promote destinations and being the display place of large travel businesses.
Tourists expressed their desire to travel, but their fear was still quite heavy after the pandemic. Especially with international tourism – a huge source of income for large tourism businesses, the number of orders is relatively small.
Vietravel said that in 2019, in 4 days at the fair, this unit earned up to VND 25 billion. This year, revenue reached nearly 6 billion. The recovery of the industry right after opening cannot be expected, so many businesses are aiming to strive slowly, following the route of 30 – 50 – 70 -100% before continuing to develop. For many businesses, attending the fair mainly introduces a new set of products to measure market demand, and at the same time, reconnects the broken service chain.
Opportunity to restore tourism
In the first three months of the year, the number of domestic tourists was 26 million, reaching more than one third of the target set for the whole year of 2022. Illustration.
Data from the National Administration of Tourism shows that, in the first quarter of 2022, the number of international visitors to Vietnam reached 91,000 arrivals, an increase of 89% and domestic visitors reached 26.5 million arrivals, an increase of 58% over the same period in 2021.
In fact, opening up is not just an administrative decision, with tourism becoming more evident. But at this time, tourism is facing important milestones and opportunities are not few.
Recorded every day, the booking platform Vntrip receives from 3,000 – 4,000 calls to book hotels and air tickets. About 20,000 bookings have been closed by guests from April to September…even though the airfare for many days in the high season is about 40% higher than weekdays.
Tourists prefer self-sufficient travel combos because of their attractive prices, free schedules, and can take the initiative to travel by car.
According to the survey, beach resorts account for more than 60% of tourist routes. Quang Ninh, Phu Quoc, Nha Trang, Da Nang and Vung Tau are up to 90% full in two days April 30 – May 1. The closer to the holiday, the more tourists buy tours, it is expected that next week, the number of tour bookings of travel companies will reach 70-80% of the plan.
In the first three months of the year, the number of domestic tourists was 26 million, reaching more than one third of the target set for the whole year of 2022.
Competitive pressure when many countries open to welcome guests
Everyone understands that it will take time for tourists to come back, not every door is open to have guests. However, it is not necessary to sit still and then the guests will come to the house. So Vietnam tourism What to do, how to change after opening?
Experts say that the work of promoting and promoting tourism at this time is extremely important.
Mr. Phung Quag Thang – Standing Vice Chairman of the Vietnam Travel Association said: “It is necessary to immediately have farmtrip delegations of travel agencies and foreign journalists coming to the field in Vietnam to witness the readiness of tourists. This is the fastest and most effective way to connect the market with international tourists.”
“For Korean tourists, Vietnam is an extremely attractive destination. However, tourists only know a few places. We think that Vietnam should promote more of those places besides Da Nang. Nang, Nha Trang, Phu Quoc …”, Mr. Lee Jae Hoon – Chief representative of the Korea National Administration of Tourism’s office in Vietnam expressed.
When guests have come to the house, to retain them for a long time and expect them to return, it is necessary to set up an attractive enough banquet table. Those are the typical tourism products that follow the trend of post-COVID-19 tourists.
Cao Tri Dung – Chairman of Da Nang Tourism Association said: “Da Nang is encouraging businesses, increasing the experience for visitors, increasing products about green nature, safety, medical tourism … The products are very specific and go into the special needs of visitors.”
Experts say that the work of promoting and promoting tourism at this time is extremely important. Illustration.
Vietnam tourism is open, accepting opportunities, but also receiving many challenges from fierce competition when many countries in the world and even “rivals” in the region have also begun to open their doors to welcome visitors. guest. However, despite the slow start, Vietnam has the advantage of the latecomer.
“Thailand has shown signs of saturation, while other countries in the region, including Vietnam, have emerged as new destinations with increasingly attractive tourism products,” said Mr. Nguyen Trung Khanh. – General Director of Vietnam National Administration of Tourism said.
Whether it is a challenge or an opportunity, Vietnam’s tourism is also entering a fair competition with other countries, because the pandemic has brought the smokeless industry worldwide back to the starting point. Countries that are better prepared will move faster on recovery.
What do tourism businesses need to do for the market to recover? The most important policy difficulty that is opening has been removed, but recovery is not just an administrative decision but requires more careful preparation, has this been done well?
This week’s Events and Comments program with the participation of Assoc. Prof, Dr. Pham Trung Luong – former Deputy Director of Tourism Economic Research Institute and Mr. Bui Thanh Tu – Marketing Director of Best Price Travel Company had comments. Specific discussion on the above content!
at Blogtuan.info – Source: vtv.vn – Read the original article here