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Many groups on social networks are working effectively

Anh Phuong (TV reporter in the Middle East)Monday, April 11, 2022 07:14 GMT+7

Thrive Dubai, a company specializing in the production of healthy food, today welcomes special guests. Each product is evaluated, from design to taste. But the inspection team did not come from any authorities, they are two administrators of Dirham Stretcher, a group that is famous in the world. social network in Dubai.

Ms. Sadhika – Thrive Food Enterprise, Dubai said: “Almost all businesses, since the pandemic, in the past two years have tried to put their brands on the internet. But appear on groups like Dirham Stretcher also helps your brand spread in a very intimate way, in real life it has really helped our sales grow very well.”

Many groups on social networks are working effectively - Photo 1.

For the founders of Dirham Stretcher, the original goal was to create a forum for all to share interests and concerns. But then as the influence increases, administrators are now looking for ways to reach out, directly impacting businesses.

Ms. Selma Abdelhamid – Administrator of Dirham Stretcher, Dubai shared: “We went to the business in person and told us that we were running a group with over 65,000 members. By doing so, we appealed to the company. they should give us their own special promotions. They are usually small businesses, do not have much voice in the market. So through us, they have more access to customers.”

Ms. Hanh, owner of Saigon House restaurant in the United Arab Emirates. No matter how well she does, the comments of online food groups always interest her. In the United Arab Emirates, there are food groups on social media that are so popular that you have to pay to sign up. When you become a member, you will receive a series of privileges from restaurants.

Many groups on social networks are working effectively - Photo 2.

According to Ms. Chu Thi Minh Hanh: “Currently, the freedom to express opinions online has not been verified and strictly controlled. If it is objective, correct and accurate, it will be an extremely important source of information. It’s very helpful. But if it’s an incorrect statement, it’s obviously going to have a very negative effect.”

In the United Arab Emirates, if you are an individual or a group that achieves a certain number of followers on social media, you will be subject to an additional set of laws for celebrities. , in addition to the usual legal provisions. And if you use social networks to do business in any form, you will have to register for a business license, if found guilty, you will be subject to heavy penalties.

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