The problem of developing corporate culture associated with the digital transformation era

Referring to corporate culture, is referring to an intangible factor that always exists and plays a decisive role in the success or failure of an enterprise. It can be said that if each organization is a person, then culture is the soul – completely governing its vitality and development.

In the current technology context, digital transformation and corporate culture need to be two factors that go hand in hand on the development path of businesses. The problem is how to remove barriers in corporate culture to adapt to the current strong digital transformation process? On the contrary, how to turn challenges in digital transformation into opportunities and strong motivations to contribute to building and developing corporate culture?

In order to answer the concerns of business leaders about how to build a sustainable corporate culture in the context of the trend of digital transformation as well as to enhance knowledge and skills in business management and administration, On October 8, 2021, MISA Joint Stock Company cooperated with the Corporate Culture Development Association and OD Click Management Consulting Co., Ltd to organize the event “Building and developing a strong corporate culture in new context”. The seminar attracted nearly 600 business owners, CEOs, human resource directors of medium and large enterprises across the country to attend.

The webinar “Building and developing a strong corporate culture in a new context” attracted nearly 600 guests.

The seminar was attended by speakers with many years of experience in business development such as Dr. Le Doan Hop – Former Minister of Culture and Information, Former Minister of Information and Communications, Advisor of the Association for Corporate Culture Development; Prof. Dr. Dinh Van Hien – Vice Chairman of Vietnam Association for Corporate Culture Development, Chairman/General Director of DKNEC Corporation; Th.S. Dinh Thi Thuy – General Director of MISA Joint Stock Company and Dr. Do Tien Long – Consultant and trainer on Organizational Development; Chairman of the Expert Council of OD Click Company.

Dr. Do Tien Long, Consultant and Coach on Organizational Development, Chairman of the Expert Council of OD Click Company, believes that corporate culture should be considered as the greatest asset and value of an enterprise. Linking corporate culture transformation in the context of digital transformation, Dr. Do Tien Long emphasized that in the old governance model, leadership is the center, while in the new management model, the organization is the central factor. Enterprise assets move from ownership of resources to ownership of people and knowledge. Transforming thinking about organization and human capacity on the basis of digital transformation is something that leaders need to pay attention to.

Dr. Do Tien Long brings useful information about transforming corporate culture in the context of digital transformation

Having many years of experience in key management positions and currently running a company with nearly 2,500 employees, Th.S. Dinh Thi Thuy – General Director of MISA Joint Stock Company shared her experience in building and developing MISA culture and the role of digital transformation in building and developing corporate culture.

Th.S. Dinh Thi Thuy shared, “With MISA’s operating experience, MISA’s leadership team sees four important factors to build and develop a sustainable and closely linked business. The main core is strategic orientation: always being creative, ahead of the times.Besides, management must focus on 3 important factors: people, process and technology.If strategic direction is the foundation. foundation, people are the central factor, and with MISA, the right people are the most important asset”.

Th.S. Dinh Thi Thuy – General Director of MISA Joint Stock Company shares experience in building and developing MISA culture and the role of digital transformation in building and developing corporate culture

It is the accumulation in the process of operating and consulting for corporate customers that MISA has launched products applying digital technology – contributing to the development of corporate culture. Especially, the unified corporate governance platform MISA AMIS is suitable for all sizes, fields and industries of all businesses.

The operations in the MISA AMIS platform such as human resource management – AMIS HRM and AMIS operations have advantages to promote sustainable corporate culture. It is a close data connection of internal operations and flexibility with external partners. Digital technology supports working anytime, anywhere to increase productivity and optimize costs.

MISA AMIS unified corporate governance platform has advantages to promote sustainable corporate culture

Speaking at the Conference, Dr. Le Doan Hop, former Minister of Culture and Information, Former Minister of Information and Communications, Advisor of the Association for the Development of Corporate Culture, shared his enthusiasm about the role of Corporate Culture and the bravery of leaders in the context of corporate culture. new scene. Mr. Hop affirmed: “An enterprise focusing on developing corporate culture needs to meet 5 factors: information, intelligence, brand, responsibility, charity. whatever era”.

Dr. Le Doan Hop, former Minister of Culture and Sports, Former Minister of Information and Communications, Advisor of the Association for Corporate Culture Development, will share about the role of Corporate Culture and the bravery of leaders in the new context.

The organization of the Workshop with practical topics has demonstrated the efforts of the MISA team towards the goal of supporting businesses to develop a sustainable corporate culture in the context of digital transformation. This is perhaps a meaningful gift for businesses on the occasion of Vietnam Entrepreneurs Day 13/10.