Công nghệ

How is the digital advertising market in Vietnam during Covid-19?

Every year, Adsota researches and releases a report on the digital advertising market in Vietnam to provide information and an overview of changes, new trends in digital advertising and consumer behavior.

DIGITAL MARKETING VIETNAM ANNUAL REPORT - Photo 1.

This year, in the face of great changes and complicated developments of the pandemic, the report “Vietnam Digital Advertising Market 2021: A Strategy to Catch Up and Breakthrough” released this early June by Adsota not only brings numbers Intuitive data as always, but also different and more valuable in terms of content when synthesizing and analyzing case studies that are successful COVID-19 battle experiences from large enterprises like Daikin Vietnam. , Lazada, Pizza Home, and even the Ministry of Health, helping the Vietnamese business community easily find solutions to adapt and disrupt business during the pandemic.

At the event, Mr. Dang Phu Vinh – Adsota Agency Manager shared an overview of the digital advertising and digital market in Vietnam in 2021. Mr. Dang Phu Vinh identified four highlights in the overall digital advertising market. Last year: Digital Marketing, Video and Performance Marketing.

DIGITAL MARKETING VIETNAM ANNUAL REPORT - Photo 2.

Changes and trends in consumer behavior were also introduced by Mr. Tran Quoc Toan – CEO. Sharing at the event, Mr. Tran Quoc Toan emphasized: With the strong impact and change in consumer shopping behavior during the epidemic season, some marketing trends that businesses should apply are Music Marketing, personalize customer experience in the digital environment, continuously innovate products, collaborate with Influencers and Content Creators, large communities on social networks.

Through this report, Vietnamese business leaders not only better understand the changes, new trends of the market and consumer behavior during the epidemic season, from which they can find business strategies and solutions. suitable for customers during the “next normal” phase of the epidemic. At the same time, Mr. Tran Quoc Toan also called on the Vietnamese business community to contribute perspectives and share information to make reporting on digital advertising in Vietnam more complete and multidimensional.

In the face of the pandemic, the “big guys” share their real combat experiences to “surmount the storm” of COVID-19

DIGITAL MARKETING VIETNAM ANNUAL REPORT - Photo 3.

Representative from Daikin Vietnam, Ms. Vu Thi Thu Ha – Deputy Director of Planning and E-commerce division gave practical sharing. As a supplier of air conditioners and air conditioners, needing to interact with customers directly, facing this difficulty, Daikin quickly built Daikin Eshop to create an online dealer system to help customers Customers receive advice as well as easily choose to order products at the nearest dealer. At the same time, the company also released Daikin application – a convenient “digital manual” for air conditioning maintenance and repair issues.

With the move to digitally transform business activities and customer service at the right time, Daikin Vietnam has clearly demonstrated its agility in catching up with trends and grasping the psychology of target customers. From this investment, Daikin not only receives positive feedback from consumers of its products, but also opens up opportunities to optimize market development costs when websites and applications come into operation. determined in the coming years.

In addition, PizzaHome is also one of the rare “bright spots” of the Vietnamese F&B industry with the right strategic moves. Despite the outbreak of the COVID-19 pandemic, its profits still increased by 15%, becoming the “Best Seller” on food ordering applications such as Now or Grabfood. More impressively, the company’s success was also mentioned on famous international media such as BBC, CNN, Reuters, AP, NBC,…

In the case of Pizza Home – an enterprise in the F&B industry, this is considered to be the industry group that has suffered a great and immediate impact from the “storm” of COVID-19. Before the pandemic, Pizza Home had 20 establishments concentrated in Hanoi, but now this number has decreased by half. Faced with this situation, the company quickly conducted research and understood user psychology during the epidemic season.

Coming to the program, Mr. Hoang Tung – CEO of Pizza Home expressed his opinion. He shared three great lessons of himself that businesses can refer to: Not only creating products but also creating meaning for products, applying KOC (Key opinion customers – Influential customers) and where the customer is, the business is there.

DIGITAL MARKETING VIETNAM ANNUAL REPORT - Photo 5.

On the side of Bitexco, Marketing Director of Bitexco Joint Stock Company – Mr. Phan Le Khoi had practical sharing about marketing jobs for the real estate sector. Specifically, customers find real estate through many different communication channels. From there, to maximize access to this customer group during the epidemic season requires businesses to have an appropriate marketing budget allocation strategy through channels: Media content, Events and Brand activation activities, Press relations and product promotion strategies.

You are reading the article How is the digital advertising market in Vietnam during Covid-19?
at Blogtuan.info – Source: danviet.vn – Read the original article here

Back to top button