Jews teach super-simple business thinking with only two steps, making customers proactively come like a swarm of honey bees
The Jewish people are one of the most intelligent people in the world, of course, for human psychology, they also have more or less profound understanding. Humans have a mentality that almost everyone has and is hard to resist.
Here we will talk about a magical method of attracting customers, which is the two-step advertising mindset.
What is two-step thinking?
That is, when advertising you must definitely divide it into 2 steps. The first step is not to directly send the advertisement too crudely for the potential customer to see, instead send an information that arouses the opponent’s curiosity, it is human nature to be curious. , anyone can hardly resist their curiosity, so once driven by curiosity, customers will actively come to you to find answers, at which point you will give them valuable information to quench that curiosity, and at the same time integrate their own products into it. And how do you know if this method will work or not? For example, shopee is doing with the “shopee link advertising strategy” rampant on the current social networking platform, if you stand in the position of a customer, will you feel attracted?
Next, we will talk more specifically about these two advertising steps.
Step 1: Approach them with informational forms that can stimulate curiosity
For complete strangers, there are two things that can interest them: curiosity and lust. Advertising methods that use the benefits of a product to stimulate the desires of strangers have become less and less attractive because of its popularity. Therefore, we should now use a detour strategy for advertising rather than direct advertising. Therefore, we must first ask a question to stimulate the other person’s curiosity.
Step 2: promote the product
When the other party actively asks for the answer, you will send them the solution (product information), because this is what they ask for, and really want to know, so they will definitely see our advertisement. me seriously.
How to stimulate customer curiosity?
Speaking of curiosity, we can take advantage of the cognitive blind spot. That is, the point of view that we give must be different from the customer’s previous perception, at this time the customer will want to learn and discover new things.
When you give a point of view or an opinion that a stranger has never heard of, there will be a blank in their brain, so they are forced to fill in this blank to balance their brain.
To take an example, I think shopee’s advertising strategy is practical and close, easy to understand.
Shopee will hire social networking sites with many followers, and of course these followers are the customers that shopee wants to target. The rented site will regularly post articles with curious content like “it turns out this is the reason not to touch a guy’s neck, the answer is…” followed by a line shopee link follows. Customers suddenly have a question in their mind, of course they will really want to know the answer, but the answer is right in front of them, so why not click on it and try it.
Another way is to introduce some point of view that is different from the customer’s previous perception, disrupting their initial cognitive balance. Because the brain wants to find the answer to maintain the balance, the customer will definitely actively find you.
If the answer is not found, the brain will fall into an unbalanced state, very uncomfortable.
Eg:
“Your body is not perfect, so you can’t wear your favorite clothes? Why is it that the same clothes but other people wear it beautiful, but you wear it too unsightly? You are too tired with Burning tons of money to buy clothes but still can’t help yourself become more stylish In fact, not wearing beautiful is not because of your body shape, but because your taste is not good only. There are many types of clothes in the world, and the purpose of them being present in the world is because there are also many types of people in the world with many different looks and personalities.So to dress well, it is important. especially you have to know how to mix colors and clothes appropriately. Do you want to know how to increase your own aesthetic? We can answer it for you right away.”
When people’s brains appear to have a knowledge gap, they will be very upset and want to fill the gap immediately. So they will actively find you right away.
This type of advertising method is suitable for all industries, especially those with products that are difficult to price or are not necessities, the effect will be even more pronounced. For example: beauty, insurance, training, software, shopping mall, railway station, wedding photography, etc. These products are all items that strangers cannot appreciate its value, Therefore, the discount promotion methods will not attract customers anymore.
If you follow and apply the Jewish 2-step thinking in business, believe that, you will ‘win there’.
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
