Lessons for NPH – Every mistake has a price and money can’t buy genuine gamers
Perhaps we’ve talked too much about the story of a game that carried out a comparative and “coffee” media campaign. The goal of this game was probably initially aimed at Genshin Impact users themselves. But the way this product performs and the market research as well as the media audience is completely wrong.
The mistake when they didn’t think that the Genshin Impact gamer in Vietnam was too big, how big it was, perhaps the media team was too perceptive in the past month or so. The story of course will not become tragic if the promotional video clip is not built in the direction of “cà khà” and touches the limit of tolerance of Genshin Impact players.
Then, when they saw the serious consequences they caused that could cause the product to fade on downloads like Google Play, the media team came up with an “old-fashioned” initiative, which was “bribery” “Gamers use Giftcode to vote 5 stars on the download store. But they forget that the players of this product compared to the number of angry gamers in cyberspace are too few.
As a result, the number of 1 star votes is still more than 5 stars and continues to pull the rate of this game, despite improvements compared to the “catastrophic” 2.0 level more than a week ago. This is a lesson not only for this game but also for many other publishers that they have the right to carry out creative communication, but please “clean” and do not touch other games, even if they are yours. opponent or not.
Every mistake has a price and money can’t buy genuine gamers just by giftcodes given to save the game over there.
at Blogtuan.info – Source: gamek.vn – Read the original article here
