Out of all the luxury handbags released recently, the Chanel 22 bag is probably one of the most interesting.
Out of all the luxury handbags released recently, the Chanel 22 bag is probably one of the most interesting. Unveiled at the Ready-to-Wear Spring/Summer 2022 show, the bag 22 features Chanel’s signature canvas strap and chain in bucket style. As a result, the 22 bag evokes all of the brand’s timelessness, while providing an updated and fresh feel. Now, with its latest campaign, the French brand presents its latest bag with the help of Dutch fashion photography duo Inez & Vinoodh, as well as ambassadors Lily-Rose Depp, Whitney Peak, Margaret Qualley.
The campaign, which is scheduled to launch in two parts, first a photo series, then three films, sees the actresses dressed in Chanel’s latest collections, showing off the bag at three different locations: Los Angeles, Palm Springs, and New York. In particular, the images show people contemplating bag 22 around them gently and nonchalantly. Depp posed in front of a backyard pool, while Peak checked her makeup in a regular bathroom mirror, and Qualley casually placed herself on a beach chair.
The concise nature of this campaign allows viewers to not only see the bag in action in everyday situations, but also see how Depp, Peak, and Qualley can interact with the bag as their daily lives unfold. develop. This campaign therefore seems to open a new avenue for Chanel, as it highlights the practicality of the 22 bag in a much more ordinary light than we have seen before while still retains all the charm and class characteristic of the brand.
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