Contributing revenue to NPH is equivalent to men, has the time of female gamers come?
According to an official report on global mobile games 2021 by Newzoo, mobile games generated $93.2 billion in revenue, of which $42 billion was contributed by female gamers, replacing PC games. and console to become the most potential market segment.
The absence and appearance of female gamers
Female games are always present, but female characters with typical images and surrounding life stories rarely appear in the game. Princess Peach represents the female characters in the game following the old model, when the rescue heroes are always male characters as a main part of the plot, this satisfies the players who want to be hero.
Through data analysis, game developers realized that the female characters in the game were very attractive to male gamers. As a result, there are more and more female characters in the game, some even having very impressive stories exclusively for female characters, such as Chun-Li in Street Fighter II and Lara Croft in Tomb Raider.
The female characters are extremely smart and personable in the game
With the realization of the importance of feminization in the development of society, games began to build female protagonists. From the first female protagonist Samus in 1986 to the first female game Angelique in 1999, and beyond to the ever-popular and rapidly growing female-oriented market, female gamers have become become the main force in contributing to the game’s revenue.
The first female characters to appear in the game
The reason for the development of the “series for her”
The beautifully designed female characters have attracted an increasing number of female gamers. The growth of female gamers has been driven by the awareness of the importance of women. With the development of science and technology as well as the change of society, women have more and more stable income. As mentioned, the economic base will determine the superstructure. With financial independence and increasing social status, women have become a major consumer force.
In addition, female users are getting richer and more willing to spend money, modern hardware and software made by phone and game companies also contribute to boosting female gamers’ spending.
With the development of technology, terminals are also getting cheaper and cheaper, mobile phones have become more popular, and the number of network users has also increased a lot. In fact, since the beginning of the Internet era, about 60% of internet users have been female, always more than men.
Constrained by hardware, early mobile games were all designed through touch screen interaction, such as Angry Birds and Subway Surfers. Casual games have simple gameplay and the time it takes for players to complete a turn is also short, which is very suitable for female players. From casual games, to RPG, MOBA and mid-core, hard-core games, the growing number of female gamers makes up more than 50% of the total number of gamers.
The huge and growing number of female users shows the potential of the market, which encourages game developers to start creating female-oriented games. Target markets include Southeast Asia, Europe and America
Big difference between Europe, America and Southeast Asia markets
Games for women in the two regions have big differences in terms of artistic perception and plot and gameplay.
First, the art style, the graphics. Based on data provided by SocialPeta provided, most of the games aimed at girls prefer the cartoon style, a delicate and lovely game, in the Japanese and Korean style, or in the dramatic style of Disney comics
Next, the center of the plot. Games in the Southeast Asian market like to attract female gamers with male characters. The Southeast Asian market has seen many popular female-targeted games, such as Ensemble Stars!! (ES2) for short, a top-rated game on Twitter. ES2 is a music game for girls with the theme of idol training. The game is designed based on a long tradition of idol training in Japan, telling the story of boys who strive towards their dream of being loved and appreciated by many female gamers.
According to the advertisements collected by SocialPeta, Ensemble Stars!! put a lot of effort into building attractive male characters. Characters dancing and singing on a sparkling stage are typical points of their advertising, which tries to make a deeper impression on gamers by recreating the stage luster and cheering enthusiasm. of the audience.
SocialPeta Advertising Intelligence
The attractive male characters are also used by the developers as a secret weapon in attracting female gamers. The developers are also very good at creating a group of characters, providing many handsome boys with different personalities.
Unlike female games in Southeast Asia, female games in Europe and America focus more on gameplay. From the ranking of mobile games by downloads for February 2022 published by SocialPeta, we can see that Magic Tavern’s popular women’s games Project Makeover has received more than 3 million downloads on the App. Store, grew 14.8% month-over-month and grossed over $16 million globally, up 10.7% month-over-month. In 2020, IGG also released a big hit called Time Princess. Both games have female-related elements added and highlight the development of female characters as the plot progresses.
Apart from the varied gameplay, European and American female mobile games provide female characters with great storylines. The female protagonists no longer conform to the stereotype of a romantic relationship, instead, they have their own lives and very real-life troubles. They are varied, they may have heavy makeup, or have an imperfect figure, or they may be a normal housewife.
Both handsome boys and independent women are designed in the game with the aim of giving women more attraction, which is the meaning of gender-oriented games.
Conclude
According to SocialPeta, female-oriented games will develop in two directions. For games released in the Southeast Asian market, they should adopt Japanese and Korean style graphics, focusing on male character designs. For games released in the European and American markets, they should adopt Disney-style graphics with engaging gameplay and engaging storylines.
Driven by the boom of “her economy”, the market for female games is very potential. Things could be much easier for game companies if they decide which markets to target.
at Blogtuan.info – Source: gamek.vn – Read the original article here
