Mac sales soar, PC sales plummet
This information is drawn from Gartner’s global shipments report, which said that Apple shipped an estimated 7 million Macs in the first quarter of 2022, up 8.6% from the figure. 6.5 million units of the same period last year.
“After an unprecedented Chromebook boom in 2020 and early 2021, driven primarily by demand from the US education market, Chromebook growth has faltered. according to Mikako Kitagawa, research director at Gartner.
“It’s been a challenging quarter for PC and Chrome market growth, as this time last year the PC market posted its highest growth rate in decades.”
Although Apple is only the 4th most popular manufacturer in the world, the above estimates show a worrying drop in other popular brands such as Lenovo and HP, at 12.6% and 17 respectively. ,8%.
Despite the decline in sales, Lenovo and HP still hold a larger market share than Apple, mainly because both brands have a wide range of low-cost hardware, attracting customers who need a suitable product. pocket-friendly.
In contrast, Apple is clearly a more premium brand, with the current best-priced laptop model being the MacBook Air (M1, 2020), priced at $999, more than twice as much as some of Lenovo’s comparable products.
However, the popularity of Apple’s “homegrown” chips may also be part of the reason why the company’s sales are so high, when there are a large number of consumers looking to buy products like the MacBook. Pro 14-inch chip M1 just a short time after it was introduced last year.
It’s also worth noting that both Dell and Asus posted impressive growth this year, so Apple isn’t the only brand singing the triumphant song. IDC released another report on April 10, with similar estimates, although both Gartner and IDC reports are based on shipments and do not reflect data. actual sales. In addition, it is difficult for us to get an accurate view of the market, considering that Apple has long stopped sharing information related to sales of its iMac, iPhone or iPad models.
What is really going on?
The arrival of the M1 SoC created a surprise wave in the computing market. While Macs and MacBooks have always been a luxury product, many unreasonable design choices on Apple’s part, such as the touchbar and the removal of most of the important connectivity ports, inadvertently make consumers in some markets feel uncomfortable. hesitant school.
M1 (and later M1 Pro, M1 Max, M1 Ultra) as a doping dose for Apple hardware, enough to help its recent Mac and MacBook models continuously top many polls.
However, the above estimates do not mean that Apple has regained market share by delivering great products. There are many other factors to consider, such as a global chip shortage, or the sudden resurgence of full/part-time remote working and learning as a result of the COVID-19 pandemic.
The Western European PC market in 2021 increased by 42% year-on-year, and IDC believes that this is due to the blocked consumer demand to buy more devices at home, in order to meet the new situation. . As a result, ChromeBook sales also spiked, but then began to decline rapidly as the education and learning environment began to return to pre-pandemic levels.
Demand for gaming and entertainment is also likely to have contributed to the change, but not significantly, as some consumers choose laptops and desktop PCs during the lockdown – explaining why Dell and Asus, two brands well-known brand of PC gaming hardware, has also seen strong sales growth in the past 2 years.
In short, there are many reasons that contribute to Apple’s success in the global laptop market today, and they absolutely deserve it.
The PC industry will have to fight back against the terrible power of the Apple M1 chip, and hope the apple brand doesn’t launch a true good-priced MacBook model to compete in the labor and education markets. , or worse yet, a gaming system using the M1 chip!
Reference: TechRadar
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