China launches live-streaming and short video ‘purification’ campaign

China launched a two-month campaign to purge live-streaming and short video activities – Photo: NEWS.CGTN.COM

According to Reuters news agency, this is part of a broader plan to promote content deemed appropriate and legal in China.

The Cyberspace Administration of China said that initially, the focus of the campaign will be on correcting pornographic, bad, strange, viewing, shocking, fake, vulgar and gambling content. .

Last year, China launched a “special campaign”, taking down more than 1 billion online accounts and thousands of websites to clean the internet environment to ensure that online content reflects the country’s social values.

According to a statement by the Cyberspace Administration of China, the two-month special campaign will target companies with multi-channel networking (MCN), short videos and live streaming. Accounts that post illegal content will also be targeted by the authorities.

The agency will investigate content creators who do not declare income to evade taxes as well as live streaming and short video platforms related to content creators’ non-transparent earnings.

The inclusion of multi-channel network companies in the campaign to clean up the Internet environment highlights the growing concern of the cyber regulator with the companies behind the content that is spreading, according to Reuters news agency. on Chinese social media.

These companies also tend to manage many famous, influential people online. In recent months, these celebrities have also come under scrutiny for issues like tax evasion.

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