Why are car dealers comfortable selling ‘beer with peanuts’?

After reading the article, Selling kumquat with peanuts is increasingly popular in VietnamI have a few things I don’t understand.

First of all, “beer with peanuts” is not a strange problem for me in the Vietnamese car market. This clearly shows the problem between supply and demand, when demand increases but supply decreases, prices are pushed up and vice versa. The market also witnessed many cases of the same car model, but at times it was reduced by hundreds of millions, but sometimes the channel or “lost” was also hundreds of millions.

The picture of “beer with peanuts” in the overall economic transactions lies not only in the purchase and sale of cars, but also in many other industries, most notably “real estate”. However, the picture of the car market has some points that I still can’t understand, and I think car manufacturers also need to take action to be more transparent in the market.

Firstly, if the car is “out of stock”, the demand exceeds the supply, dealers can ask customers to buy more accessories but should have a specific frame or mechanism, the amount of money spent must be commensurate with the accessories included. .

There is no such thing as buying unreasonably expensive accessories. In other words, companies should be transparent about “beer with peanuts” or not, or at least number the contracts, professionalize the booking of cars so that customers know which cars are delivered and how many.

Suppose person number 1,200 can contact person number 300 to buy back a deposit so that he can order that car when it has been delivered to number 299.

Second, transparent information about the order. In Vietnam, I see customers buying cars like being lost in a maze, when all information is quite one-way.

For example: car for immediate delivery, I ordered a car model for two months, and then received payment information for the reason that the car was not available. It will not be worth mentioning, when my friend also contacted the same dealer and was suggested to pay an additional 100 million difference, two days later received the car with the correct color and version I ordered. So where did that car come from, is it the car that I ordered but was asked to return the deposit with the reason that there was no car.

Third, there should be a tougher and more professional move in sales.

Firms should also clarify the issue in training agent staff, especially sales consultants, when customers are like chickens just waiting to be on the cutting board. Sales staff put customers into the trading matrix when they have to cross 3-4 bridges, and can’t find out who is behind. In many cases, despite knowing that the sale stood out to deceive customers, or with “hot” cars, from the director to the employee hugging all the car, the company did not take any action to intervene, verifying the true price of the contract.

Some dealers even connect with private salons to push the car out to eat the difference.

The price channel or “beer with peanuts”, sometimes is not on the dealer’s side when customers actively pay more to have a good time before others. In the other afternoon, many guests, even though they had actively booked in advance, still suffered from the resentment of those who came later but spent more force.

However, dealers also have difficulties, when many dealers think that when the car division has also pressed the insurance quota and attached accessories. Then force to sell clamps, for example 10 cars, 6 are easy to sell, 4 are difficult to sell. Thus, dealers are forced to sell “hot” car channels to compensate for the cost of difficult-to-sell cars.

And finally, buyers also need to be alert, and shake hands to stabilize the market.

Readers Minh Long