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Authentic Shoes and the story of customer retention during the peak of the Covid-19 epidemic

Originally an online store specializing in Order Sneakers of major brands such as Nike, Adidas or Puma, MLB…. in the world from the US, UK, France, Japan,…

Not stopping at an online store, in 2018, Authentic Shoes opened its first store in Hanoi with hundreds of available models for sale, marking a transition from online to offline business.

Authentic Shoes and the story of customer retention during the peak of the Covid-19 epidemic - Photo 1.

The store is located on Tay Son Street, a busy shopping street with many famous clothing and shoe shops. Authentic Shoes always bring you quality products from famous brands, and confidently can always make you satisfied when using the store’s services. With the motto that what the world has, Authentic Shoes has it, they are proud to be a reputable Sneaker unit in Vietnam with a variety of designs and updates.

Authentic Shoes and business stories during the pandemic

Since the end of World War II, the Covid-19 pandemic is considered as the disaster that has brought the heaviest damage to humanity. After 2 years since the outbreak of Covid-19 in China, the epidemic still has unpredictable changes, continues to increase and affects the lives of people around the world.

Authentic Shoes and the story of customer retention during the peak of the Covid-19 epidemic - Photo 2.

Vietnam is also one of the countries heavily affected by the Covid-19 pandemic. The peak was at the beginning of 2022, the number of new cases per day reached hundreds of thousands. The economy was depressed due to the prolonged distance, restricted goods circulation, … leading to a series of business establishments forced to close, especially fashion and shoe shops due to buying demand. Consumer purchases decreased significantly. However, with their own methods, Authentic Shoes still stands, not only that, they also maintain the number of customers compared to the time before the epidemic.

That’s because they always maintain the integrity of the market, which is always one step ahead. Authentic Shoes create a need for the customer before the customer knows what they want. Meet their needs whether the products you’re looking for are pre-release, limited-edition, region-limited or “sold out” products – Authentic Shoes by Competency and Experience Search and collect rare and hard-to-find items, always confident that they will be able to find them for you.

Authentic Shoes and the story of customer retention during the peak of the Covid-19 epidemic - Photo 3.

While other stores all choose to do online business to save costs and resources, Authentic Shoes has a separate path, they choose to open a store, create space and conditions for their customers to Try on any type of shoe from a casual shoe like Air Force 1 to lux shoes like Gucci, Dior.

Authentic Shoes’ key card in the peak of the epidemic

Just trying to improve service quality is not enough, Authentic Shoes is constantly looking for the best payment solutions for customers, one of which is supporting customers to pay in installments with 0% interest.

Authentic Shoes has provided their customers with 2 forms of installment payment: credit card payment or installment payment via Fundiin. In case you do not qualify for a credit card, don’t worry because they have other solutions for you.

Authentic Shoes and the story of customer retention during the peak of the Covid-19 epidemic - Photo 4.

Fundiin allows customers to be paid for orders through 3 payment periods equivalent to 3 months with very simple requirements and procedures.

You just need to be a Vietnamese citizen, over 18 years old and own an official phone number from Viettel, Mobifone, Vinaphone networks. Being able to shop online is more convenient with many flexible forms of payment by credit card, debit card, ATM card through online payment gateway.

Online payment by ATM card: Pay quickly and conveniently with a domestic ATM card registered with Internet Banking.

Online payment by international cards Visa, Mastercard: Fundiin accepts payment by international cards with credit cards (Credit card), Debit card (Debit card) VISA or Mastercard.

For example, you want to own a pair Adidas worth VND 4,500,000, Authentic Shoes can divide your order into 3 payment periods. In the first period, you only need to pay 1,500,000 VND, you can get the shoes and pay the rest in the following periods.

This form of installment payment, applied by Authentic Shoes to customers during the past time, has helped countless of their customers still get the items they want and reduce financial pressure during economic times. difficult country. Because Authentic Shoes doesn’t sell shoes, they sell joy through shoes.

https://cafebiz.vn/authentic-shoes-va-cau-chuyen-giu-chan-khach-hang-trong-dinh-diem-cua-dich-covid-19-20220416111414124.chn


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