Because of a D&G advertisement, the young model completely lost her career in the blink of an eye
The model world is willing to trade many things, pay a high price to appear in a movie or an advertising campaign from the world’s top fashion houses. That can be what brings models “in the air”, but sometimes destroys the career in front of them.
One of the major advertising disasters was the D&G incident in 2018. In order to promote the show in Shanghai (China), the Italian brand released a video with the appearance of model Ta Da using chopsticks to eat food. spaghetti.
D&G’s biggest racist “smash”
The video does not contain a single word or phrase that offends Chinese culture, but many people believe that the model’s face and expressions show mockery, sarcasm and contempt for the chopstick culture in China.
The climax was pushed to a climax when designer Stefano Gabbana replied to a netizen on Instagram that: “Without you, we are still alive”. Attached to the word is the symbol… pile of dung. He also did not regret calling the people of this country “cheap”. Unbeknownst to Stefano, a few slurs on impulse had sparked a disaster.
Many netizens have recorded clips of destroying all D&G products purchased in advance. E-commerce sites like Tmall, JD, Suning… have removed all of its products. On the forums, many consumers said they would not buy from this company. A source on the site said some Chinese people protested in front of the company’s Milan office with banners “Not Me”. D&G is completely “left out” in the land of billions of people.
Not only that, model Ta Da also suffered a lot of damage after this scandal. The idea that the big international brand helped her develop her career significantly, who expected the opposite result. She was “sick” by attacks from social media users. Some comments slander Ta Da, lamenting that she earns money by humiliating the place where her umbilical cord is buried.
“I still think your explanation is useless and your video is despicable. You can only blame yourself for not being sane enough. There is no point in vindicating your wrongdoing”a critical netizen.
There is still a part of people who think that Ta Da is just a model and has no control over video content. The female model said that on the day of filming, there was only one person around Ta Da who used English to communicate with her, the director. The script required her to use chopsticks to eat Western dishes, then laugh loudly and then act clumsy and clumsy.
“I will never show disrespect to my homeland. I love my country and am proud to be able to represent China on the catwalk. Through this time, I learned a lesson. Again, I’m sorry”she wrote on Weibo.
1m77 tall, won the first prize in the contest China International Model 2014 held in Guangzhou, thinking that Ta Da would change her life after becoming the model face of D&G. However, many dreams and expectations have disappeared because of the unjust video.
Source: CNN, BBC
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
