The “familiar but strange” symphony of street vendors
Night cry “Why is it so strange today!”
Anyone who is attached to the ancient capital or the bustling Saigon is all too familiar with the sound of street vendors ringing every time the city lights up. The more late at night, the louder the sound and has long become the “specialty” of each street corner and street.
“I’m Banh Khuc” or “Hot noodles with pastries” are the words emanating from the beautiful little speaker that has been deeply ingrained in the subconscious of every student in the middle of Hanoi. However, after decades of marriage, the family couldn’t help but laugh when they knew exactly that the advertisement was “sticky sticky rice, banh khuc here”. Then, when recalling, the screams in the quiet night became an indelible memory in the city.
In the vibrant Saigon, perhaps the night cries are an important piece of the colorful picture of life. “Saigon bread is especially delicious; Saigon bread is thick and buttery” is the sound that makes anyone who has ever been attached to this land also tear up.
Still the same familiar tunes, but last night, many people in two big cities suddenly burst out laughing and enjoyed hearing the strange, different sounds of every day. In Hanoi, the humorous “variation” of the cry was played when the night fell “Hot noodles! In the city. In Ho Chi Minh City, people are “startled” when they hear the sound “Hot bread! King Mattress is free! Good night!”.
See more clips here.
Sharing with us, Ms. Nguyen Thanh Ha (Hai Ba Trung District – Hanoi) excitedly: “At first when I heard their voice, I didn’t understand what they were selling, I don’t understand why selling bread would sleep well. Curious to find out. understand, I know this is part of the “Sleep at midnight” campaign of the Mattress King brand.
A few days earlier, King Mattress had “reminded” everyone to go to sleep “lovingly” with 15 seconds late-night online ads, personalized to each person watching Youtube, like a whisper. in the ear saying “throw it all away and go to sleep”. Indeed, “without a superfluous gesture”, King Mat is afraid that some people are still engrossed in movies, music or watching stream games but forget about bedtime. Once again, the same brand goes down every street to remind you to sleep well.
The message of humanity hidden behind the “lullabies”
“Sleeping at midnight” not only creates a new melody, a new breath for the city in the quiet night, but also brings a little happiness to those who still have to struggle in the dead of night…
The campaign is not simply a variation of the night cry to make a difference and bring joy to the people. During the late-night “sleeping” program, the staff of King Mattress also donated hundreds of cakes and masks from “street vendors” to the hands of homeless people, homeless children, homeless people, and people. Poor workers are having to make a living in the dark.
Sharing with us, Ms. Le Thi Tam – an environmental sanitation worker in Ho Chi Minh City confided: “For the first time in a decade of working, I have never heard such a strange and unique advertisement. When I was handed small meaningful gifts by the staff of King Mattress, I was extremely touched and even more heartwarming when I was introduced to such a warm and humane program.”
Hundreds of workers in the quiet night in Hanoi or Ho Chi Minh City. Ho Chi Minh received gifts, though small, in spirit. Feeling this, an employee of King Mattress directly participating in the campaign choked up: “If you want to feel the “luxury” and “harsh” in the city, go in the evening and night. Now I have exactly felt that emotion, it makes me suddenly think of my family, my heart tightens. We feel proud that the representative of King Mattress can be with some small actions to ease the difficulties. hardship in their lives”.
Learn more about King Mattress at:
Website: https://vuanem.com/
Call to buy: 1800 2092 (Free of charge)
E-mail: [email protected]
Fanpage: https://www.facebook.com/vuanem.vn
at Blogtuan.info – Source: Afamily.vn – Read the original article here
