Vietnamese movies don’t need A-list stars or aggressive PR, they still pocket 12 billion after only 1 week

The film turned back spectacularly, climbing to the top of the box office, the top 2 highest-grossing independent films of all time.

With more than 475 screenings on the first day of early screening, the number of “Bright Night” has doubled after a week. The work of director Aaron Toronto also shows remarkable strides in revenue day by day. The movie’s theater occupancy rate increased 3.75 times after 3 days of screening. Sales on the second day increased by 70% compared to the first day, the third day increased by 96% compared to the second day. In particular, after 1 week of release, the film surpassed Hollywood blockbuster “Fantastic Creatures 3 – Dumbledore’s Secrets” to become the highest-grossing film on April 14. Currently, the revenue of “Brilliant Night” is 12 billion VND, becoming the second highest-grossing Vietnamese independent film of all time.

Poster for the movie “Bright Night”

These impressive achievements come from the strong influence of the film, and the enthusiastic support of the audience for a Vietnamese-styled work. Although sculpted by the hands of a foreign director, “Brilliant Night” is impressed by the story and context that is extremely close to Vietnamese culture. Many viewers said that they were too surprised with the honesty and grit of the story in the film. The message about domestic violence and the impressive acting of the cast are factors that create strong emotions in viewers.

Before the good signals from the box office, director Aaron Toront said he felt happy and relieved: “12 billion is not a record number, but it is a meaningful number for an indie film that is often considered difficult to reach a mass audience. In the early days of screening, I felt quite nervous when looking at the film’s revenue. However, it was the audience who helped me spread the film to more people, so that it made remarkable strides at the box office. At this point, I feel a bit lighter and hope the movie will break even soon.”.

The topic of funerals and domestic violence issues is brought to the screen

Producer – scriptwriter – actress Nha Uyen said that “Brilliant Night” really showed a strong spirit of an independent film: “Independent works are inherently difficult to attract much attention in the early stages. But the Brilliant Night is gradually spreading strongly and capturing the hearts of the public. This makes me very emotional because the efforts of both husband and wife over the past 4 years have paid off.”

“Bright Night” is showing nationwide.