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Aston Martin Lagonda – The New Threat of Mercedes-Maybach and Bentley

In 2019 when the electric SUV concept was announced Aston Martin Lagonda All-Terrain, Aston Martin made no secret of its intention to turn Lagonda into a brand specializing in super luxury cars using electric motors. But The idea was scrapped soon after because Aston Martin was in financial difficulty at the time. It was only until the Aston Martin DBX brought in steady sales that the British brand restarted the Lagonda project, but with a different approach.

Aston Martin Lagonda - The new threat of Mercedes-Maybach and Bentley - Photo 1.

Aston Martin Lagonda All-Terrain Concept.

As confirmed by design director Marek Reichman, the Aston Martin Lagonda project has been restarted for some time and fans around the globe will have access to a new super luxury car. However, they will have to wait a little longer.

The design of the previous Lagonda All-Terrain concept will not be reused, but the Lagonda under development is likely still in the electric SUV segment.

Aston Martin Lagonda - The new threat of Mercedes-Maybach and Bentley - Photo 2.

Due to its good relationship with Mercedes-Benz for a long time (20% of AM shares are held by the German group, and they are also the main supplier of engines and software), Aston Martin has the ability to high will borrow the EQ electric vehicle chassis in the future.

Lagonda was founded in 1906, and has been owned by Aston Martin since 1947. The history of the brand has been extremely volatile with very few models being successful as expected, so the number of products they launched is also low. a lot of. The last project called Lagonda was the limited sedan Taraf in 2016.

Aston Martin Lagonda - The new threat of Mercedes-Maybach and Bentley - Photo 3.

Aston Martin Lagonda Taraf.

Reference: Drive

Aston Martin Lagonda - The new threat of Mercedes-Maybach and Bentley - Photo 4.

https://autopro.com.vn/mercedes-maybach-va-bentley-chuan-bi-co-doi-thu-moi-den-tu-anh-quoc-20220413213105965.chn

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