Meta is going to hold an online conference about “Conversations”-Information Technology

This is a particularly interesting topic for the Asia-Pacific market after more than 2 years of being strongly impacted by the COVID-19 pandemic.

On May 19th, for the first time, Meta will hold a conference focusing on selling through messaging activities called “Conversations” (“Conversations”). This is a particularly interesting topic for the Asia-Pacific market, reflecting the dramatic changes in the way businesses and users interact, and the power of messaging sales in driving sales. next stage of economic growth.

Register for the free conference at https://metaconversations.splashthat.com.

Before the event, discussing this issue, Mr. Khoi Le – Country Director of Vietnam Market, Meta shared about the inevitable trend of commerce through online chat and Meta’s vision.

Business messaging is not a new category, he said. In fact, for years now, people have tended to connect with businesses the same way they chat with friends and family. Instead of calling or emailing, customers now tend to text and expect quick personal responses. In the context of the epidemic, face-to-face interaction is limited, and dialogue between businesses and customers becomes more important than ever.

For businesses, open dialogue also means making more efforts to understand the needs and desires of customers, and at the same time being ready to receive feedback to improve products and services. Conversational commerce is a constructive two-way interaction between brands and consumers. At the beginning of a conversation, both the business and the customer enter a new journey of discovery.

Mr. Khoi Le – Vietnam Country Director of Meta.

“More than 1 billion global users connect with businesses through Meta’s messaging services every week. In Asia Pacific, millions of businesses have already put these tools to work and are gradually seeing the value in enhancing conversations with their customers. Vietnam is also one of the leading countries in grasping the trend of using business messages for production and business activities, opening a new future of communication with customers, “said Khoi.

The story of cosmetic brand Kiehl’s is a prime example. Realizing that so many customers were starting to message them via Messenger asking for product information and ordering, Kiehl’s saw this as an opportunity to build the first conversational commerce channel in the region. This brand quickly launched the chatbot “Mr. Bones” on Messenger, helping customers with skin care advice and managing sales.

Kiehl’s has launched a Click-to-Messenger advertising campaign, allowing customers to click on ads and chat directly with chatbots. The ads all include videos that describe how customers can buy a brand’s products through Messenger, and link to a bot so people can get immediate answers to basic questions like: Product information, selling price, choosing to buy products…

Orders placed through Messenger are synchronized with the product management system, making it easy for Kiehl’s to check inventory or create orders. This is the key to helping brands increase customer experience and drive sales. As a result, Kiehl’s saw a 22% increase in sales and 4 times the number of new conversations on Messenger within the first week of running the chatbot.

“It is time for all businesses to become more conversational, because once the economy recovers and people seek a more flexible shopping experience, business-to-consumer messaging will increasingly popular. The flexibility comes from ordering in-store and then having it delivered to your home, or being able to inquire about a product before buying it in person. Messaging helps satisfy all of these needs and provides a seamless, connected shopping experience,” shared Mr. Khoi Le.