16 years of making iPhone, Apple finally admits a ‘truth’

Although it will take at least 4-5 months for Apple to officially launch the new generation iPhone (if according to the yearly schedule), information about iPhone 14 has appeared on the internet at the moment.

In addition to the usual information that attracts users like the new design, how the configuration is upgraded, a very remarkable detail has also appeared: Apple may end the mini iPhone line.

Specifically, recent rumors have confirmed that Apple will launch up to 4 new iPhone models, but the screen size will be only 2. Specifically, the 4 versions will probably be iPhone 14, iPhone 14 Pro. (with 6.1-inch screen), iPhone 14 Max and iPhone 14 Pro Max (with 6.7-inch screen). The 5.4-inch iPhone mini looks set to “disappear” from Apple’s catalog.

This is what was foretold. Even many people think that Apple should kill the iPhone mini sooner, instead of waiting until 2022. From the time of launch, this product line has always accounted for the lowest percentage of sales compared to the large screen models. . For example, in the Vietnamese market, the iPhone 12 or 13 mini only accounted for 2-5% of total sales when opened for sale. Even many dealers have strongly removed this model from the sales list because sales are too low.

Apple can be considered as the last manufacturer still holding on to small screen smartphones in the context that rival manufacturers have long since abandoned similar products. In fact, Apple always wants to hold onto small-screen smartphones, only when they can’t go against the market trend, they launch large-screen smartphones.

For example, it was not until 2014 that Apple released the iPhone 6 and 6 Plus with 4.7 and 5.5 inch screens respectively – 3-4 years later than competitors. The largest screen iPhone (6.7 inches) is also just released in 2020 (iPhone 12 Pro Max).

From Apple’s point of view, there is still a part of customers who want a compact iPhone, easy to use with one hand, but the configuration must be powerful enough. iPhone mini was born to serve that customer group.

However, after a few years on sale, it seems that Apple’s stance has changed. Having to invest in a production line for a model of its own size while sales are not good can cause the company to lose more. Shrinking the product portfolio with fewer versions will help the company save a large amount of money, especially in the context of the current difficult supply chain.

In fact, users who want to buy a small-screen iPhone can still find its iPhone SE model. Apple is still upgrading this model with the version that was just released earlier this year. However, the iPhone SE now has an old design with thick screen borders, still using a fingerprint sensor instead of Face ID.

According to Duc Nam

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