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Thailand studies Metaverse application in tourism

Metaverse can be used in booking flights, or buying NFTs in virtual travel. For example, thanks to NFT, the crafts of local communities in Thailand, photo collections… will no longer be geographically blocked.

Mr. Nithee Seeprae – In charge of digital research and development, Tourism Authority of Thailand – said: “NFT and Metaverse are a way for travel to reach genZ customers, ie people born between 1997 and 2012, which are also a group that has a great impact on other groups. This is also a solution in the context of tourism that will continue to grow. It will take a long time to return to the level of 40 million visitors a year as before.”

Thailand studies Metaverse application in tourism - Photo 1.

Travel agencies can provide digital experiences with only 360-degree cameras, helping travelers “go” to more places at a low cost. This can also attract the attention of localities that have not been strong in tourism before.

The Tourism Authority of Thailand is cherishing many plans to develop tourism combining virtual universes such as the Metaverse Phuket City project or the Amazing Thailand virtual universe platform…

“There is still a long way to go to gauge the specific effectiveness of Metaverse in tourism development, but it is certain that Metaverse has been a part of life, complementing life and representing a development around them. I” – Mr. Garth Simmons, Director in charge of Southeast Asia, Japan, Korea, Accor Hotel Group, said.

In the Thai market, Middle Eastern airline Emirates has applied technology to help passengers experience virtual reality, see the seats before booking or enjoy the view from the pilot’s seat while flying. However, the representative of the airline also said that Metaverse is a step forward, a support in tourism development, but cannot completely replace the real travel experience in the next few decades.

Many countries have considered the digitization of heritage resources, including cultural and natural heritage, intangible heritage, landscapes, etc., as an investment target. This is expected to actively support conservation promotion and heritage promotion, increase the attractiveness of tourism products, improve the quality of tourists’ experience at the destination, and improve service quality. tourism and destination development.

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