AmericaThe sales manager of the German automaker thought that Tesla had a special sales style, but that was over.
For many years, Tesla was at the forefront of electric vehicles and continues to outsell all rivals. But BMW is also trying to catch the trend and create a breakthrough. It invests heavily in green cars and is confident that Tesla’s dominance is over.
This year, BMW aims to sell 200,000 cars, double 2021. Its plan is that pure electric cars must account for at least 50% of vehicles by the end of 2030.
Reply Automotive News At a recent press event in New York, Pieter Nota, BMW sales manager, said that Tesla “had a special sales pattern for a while”, but “that’s over”.
New vehicle registration data in the US shows that BMW needs to respond to the threat from Tesla, and needs to act immediately. In 2021, the sales race is not much different to win the throne of the luxury car market in 2021 between the two sides with the champion belonging to BMW. But Tesla is off to a better start in 2022 with 71,250 new cars registered in the first two months of the year, compared with 54,210 for BMW.
To compete with Tesla, BMW has launched i4 and iX, and soon i7. In 2023, the German automaker’s electric vehicle line will be enhanced with the arrival of the electric 5 series and a battery-powered Mini Countryman model.
But the ship’s sailing is expected to not be smooth sailing for BMW. Nota also said that supply chain problems continue to affect the auto industry and that these pressures will not abate until 2023.
While BMW believes it can compete with Tesla in the electric vehicle market, it has yet to keep up with some of the others, at least in announcing a full switch to electric vehicles. In addition, the charging infrastructure cannot meet the demand for green cars.
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