The journey of raising big dreams from a small online business
Fashion brand IMOON – a subsidiary of Star Hang Le Joint Stock Company was officially launched in 2012 and is owned by the founder of the brand Hang Le.
At the beginning, IMOON was born according to the trend of selling online on social networking sites and was well received by middle-aged customers. Gradually, with a long-term plan and a desire to create a fashion brand for women, founder Hang Le and his associates embarked on research, market analysis and launched the IMOON brand.
When asked about the difficulties at the beginning, Hang Le frankly shared:Women entering middle age or going through childbirth have a lot of physical defects. Fashion brands on the market are not enough to help women cover those weaknesses.
Understanding the wishes of customers, clearly positioning the target customers, IMOON was born to bring suitable fashion products, highlighting each body line, helping women be more confident in their bodies. mine“.
Brand positioning from product variety
With the mission of creating products of high quality, reasonable price and targeting middle-aged women, IMOON products are a combination of sophisticated and elegant design with affordable price. , suitable for the vast majority of women.
Their costumes are not only impressed by their designs and designs, but also by high-quality materials and sharp, well-maintained needles. Before reaching the customer, each product is carefully checked to get a complete product.
Products with diverse designs and many styles are the plus points of fashion brand IMOON. Customers can easily find gentle, feminine or noble and luxurious products at the store with many trendy colors suitable for many ages.
At IMOON, female customers will have many choices for themselves in different contexts, from office wear to dates, parties or travel sets for outstanding check-in photos. .
“I have a passion for and pursue elegant, elegant and luxurious fashion, so the products at IMOON are shaped in this style. At the same time, I always put myself in the position of the customer to understand the needs and choose the models to help customers become more confident.“, added Hang Le.
Experiencing 2021 with the complicated development of the COVID-19 epidemic, the fashion industry is also greatly affected by reduced shopping demand, leading to a decrease in store revenue.
However, with the rapid shift to focus on online sales channels through e-commerce platforms and social networks, along with the strength of a team of sales staff who are knowledgeable about fashion, enthusiastic With advice and practical gratitude policy, IMOON still maintains and develops its system.
In the future, IMOON promises to expand its branches, continuing to serve the beauty needs of millions of customers across the country.
Hotline: 1900 1068
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