Instagram is rolling out the option to create and donate on Reels for fundraisers in over 30 countries, where they can add links for people to donate to over 1.5 million nonprofits.
According to Engadgeta fundraising tool that has been offered by Instagram on Stories and live broadcast functionality for the past few years but is now rolling out to Reels as part of Meta’s Earth Day efforts.
Instagram’s fundraising feature extended to Reels
Meta says more than 4 million people have donated over $150 million through Instagram and Facebook to support environmental Protection and non-profit organizations fighting climate change. The organizations receiving the most funding include The Ocean Cleanup, World Wildlife Fund and Sheldrick Wildlife Trust.
Most donations made on Instagram last year were under $20. Meta covers payment processing fees for charity fundraisers, so every penny a user contributes goes to nonprofits.
Meta also announced they are adding more features to the Climate Science Center, which highlights actions people can take in their daily lives to combat climate change. The center will also feature data visualizations that show emissions at the national level and is now available in 150 countries.
On Instagram, Facebook and Messenger, Meta has released stickers and profile frames to help people show their support for environmental causes. Additionally, the company revealed nine organizations will receive funding from the $1 million grant program to help them fight climate misinformation.
Meta also announced Sustainability Media Academy – a project to help journalists in Asia build expertise and develop authority on sustainability issues.