BMW is the first luxury brand to introduce mass adoption of electric vehicles (i3) and is implementing an ambitious plan around this future segment thanks to its large-scale new era electric vehicle lineup, such as i4, iX launched or i3 (3-Series pure electric instead of old structure), i7 and many new models coming soon.
The company’s goal is for electric vehicles to account for at least 50% of total global sales by 2030.
Currently, the name that dominates the global electric car village is still Tesla, when they have been a decade ahead of traditional car brands in the field of electric vehicles. However, the Bavarian brand is confident that Tesla’s advantage will gradually fade away once international automakers, including themselves, seriously implement the plan to electrify the lineup.
As explained by BMW sales manager Pieter Nota, current electric car buyers are not only a pioneer group that has been fully exploited by Tesla, but also universal users around the world.
This new group of customers already have the brand they are familiar with and it will not be easy for Tesla to convince them to change their mind, especially when their competitors are Volkswagen, Tesla or Mercedes-Benz.
Tesla electric vehicle sales in 2021 reached 930,000 vehicles, many times higher than the 100,000 that BMW achieved in the same period. This gap in 2022 can be doubled when the US brand’s expected sales increase by 1.5 times while BMW only expects 200,000 cars.
at Blogtuan.info – Source: autopro.com.vn – Read the original article here