Vietnam’s national brand is valued at 388 billion USD

The above information was announced at the opening ceremony of “Week of National brand Vietnam and the Vietnam National Brand Forum 2022″, with the theme “Vietnam national brand: Elevating position – Spread wings and fly far”.

Vietnam is currently one of the 10 economies with the largest market openness in the world with a share of import and export/GDP increased continuously over the years. This is a powerful launch pad for the competitiveness of Vietnamese enterprises in the world rankings.

With the support of the Program, many Vietnamese corporations and businesses have become aware of the important role of the brand as the key to adding value to the product as well as the value of the business.

The proof is that many Vietnamese brands have resonated in the regional and international markets.

According to Brance Finance – the world’s leading group in national brand assessment, in 2021, the value-added proportion of businesses in the Top 10 most valuable brands in Vietnam will increase from nearly 22% in 2018. to nearly 68% by 2021. By 2030, there will be more than 1,000 products with Vietnam National Brand.

In the trend of global integration, facing many opportunities as well as challenges, brand building is a necessary condition to enhance its position and bring many practical competitive values.

Mr. Samir Dixit – Managing Director of Brand Finance Asia Pacific region assessed that, in recent years, Vietnam’s national brand value ranking has continuously improved on the World Rankings and is in the group. strong brand.

According to Mr. Samir Dixit, the above result is thanks to the Government’s efforts in reforming the business investment environment, expanding bilateral and multilateral relations, supporting import and export along with the efforts of enterprises. in branding.

* Invite readers to watch programs broadcast by Vietnam Television on TV Online and VTVGo!