Looking back at the impressive media picture through the PR FOR LIFE event
For those who work in the Public Relations and Communications (QHCC & TT) industry, the VNPR Awards is a memorable event in 2022 because their efforts in the profession have been properly honored. VNPR Awards organized by VNPR (Vietnam Public Relations Network) is an award honoring the proud imprints and achievements of individuals and collectives operating in the field of public relations and communication.
In order to continue to spread good values, VNPR recently held a sharing session with the theme: PR FOR LIFE so that the winners at the VNPR Awards 2021 have the opportunity to share more about the winning campaigns to spread the word. gain experience, inspire, spread positive energy to workers.
To continue spreading good values, VNPR continues to hold a sharing session with the theme PR FOR LIFE.
Through this event, we can look back at the impressive picture of the world of public relations and communication over the past time. Despite facing many challenges due to the pandemic in the past 2 years, the professionals still persisted in keeping their creative spirit and working hard to create outstanding and resonant campaigns. It’s time to “unveil” the behind-the-scenes stories of those campaigns, or how creatives put their heart and soul into their work.
It’s the Athena Agency with an effort to bring “new clothes” to the Trang Tien ice cream brand, which is more than 60 years old, but still retains the value of Vietnamese culture. It is LeBros’ “thorny” campaign to transform the perception of consumption of products derived from wildlife. It is also worth mentioning the enthusiasm to build meaningful and prestigious CSR campaigns in the context of prejudiced media through the sharing of Mr. Nguyen Phuong Son – External Affairs Director of Amway Vietnam…
The Atar Agency’s Trang Tien Ice Cream Campaign wins the 2021 Outstanding Public Relations & TT Campaign Award for Vietnamese Culture and Values.
Not only talking about the success of the campaigns, PR FOR LIFE is also a place for people in the industry to share about the development direction or the future of the industry. For example, Attar Agency has introduced completely new content marketing solutions of 2022, in which, Meta Content “super-content” solution is of particular interest.
Just like the message “Innovation for The future of PR” shared by Mr. Nguyen Khoa My – Chairman of VNPR: “To have a future, to get recognition, we need to constantly innovate“, in order to achieve new steps, professionals must always be creative, anticipate and grasp new trends of the world of public planning and communication.
VNPR’s efforts in enhancing the position of the public planning and communication industry
Founded in 2019, VNPR is a network of people working in public planning and communication in Vietnam, with the long-term goal of creating a prestigious professional social organization, building a team of accountants. access to the future, and participate in pressing social issues. Since its establishment, VNPR has made constant efforts to carry out practical and meaningful activities with the goal of helping to open up many promising opportunities for those working in the public planning and communication industry.
Through the success of VNPR Awards 2021, it can be seen that this is a professional and inspirational playground for organizations and individuals to have the opportunity to shine in their fields of pursuit. In addition, the topic “PR FOR LIFE” also affirms VNPR’s message about the importance of public planning and communication. In the context of socio-economic changes constantly, communication campaigns play an important role in helping businesses recover and break through in the fierce battle to dominate the market.
VNPR deploys meaningful activities that open up many promising opportunities for people working in public planning and communication.
The excellent media campaigns that won awards at VNPR Awards have shown a positive impact on the community and society. Specifically, the Trang Tien Ice Cream campaign implemented by The Atar Agency is considered to contribute to maintaining the value of Vietnamese culinary culture and integrating with modern development trends. Or Pepsico’s humanitarian project “Million meals” has really touched the public when donating and giving millions of meals to the elderly, freelance workers, unemployed workers, students meeting disadvantaged.
It can be seen that VNPR’s persistent efforts through the organization of meaningful events and activities are contributing significantly to promoting the development of the industry and the public planning and communication profession in Vietnam.
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at Blogtuan.info – Source: cafebiz.vn – Read the original article here