Balancing your brand’s goals with your customers’ real needs
Website is a communication channel, product introduction, business building own brand, sales machine and customer care 24/7. Therefore, businesses are very focused on building websites, want to put on the website the best, best quality products from available information.
However, the subjective desires of businesses can be a big barrier, making it difficult for products and services to reach customers, hindering the conversion of purchase rates.
Chicken – egg
Should you prioritize customers first or your business brand first? Should customer needs first or focus on business goals first? With limited time, resources and modest revenue, in the eyes of business owners, the product or service they are selling is the center and top priority. But without putting the customer at the center, it will not be possible to generate revenue and long-term growth for the business. Blind spots caused by the subjective perspective of businesses lead to the “chicken – egg” problem: it is necessary to balance brand goals and customer needs, where customers need to be the most important subject.
A survey by Jared Spool showed that users do not find the information they need in 58% of the time they view a website, even when they are actively searching on the homepage (homepage is the part with the most views – statistics). 21/25 websites). As a result, 62% of online shoppers give up searching for the item they want on the website. Another study by Forrester Research also clarifies this story, when 51% of websites violate Web usability principles, such as “is the site organized according to user goals?”, “results” display relevant to the keyword the user is searching for”…
According to Forrester, businesses lose 50% of potential orders when customers can’t find what they want on the website; and more importantly – because of a bad experience on the first visit to the website, 40% of customers will not return to the website the next time.
For a sales website, customers are the most important asset. Netflix, Slack, Airbnb, Spotify, Youtube… are all experts in understanding and effectively taking advantage of user psychology and behavior. However, not all businesses have an overview of their target customers to have a suitable website strategy. Most of the ineffective sales websites come from the lack of customer data, the failure to report the marketing effectiveness from the website source, the failure to analyze customer data to understand why they exit the page or put the goods in the cart. but no payment.
Luxury – genuine – smooth website when integrated with CRM
Different types of users will need different elements of the website. Some customers go to the website to find a specific product, some customers focus on researching products before making a purchase decision, some customers just want to kill time and have fun… Identify motivations and habits The difference between users when accessing the website helps businesses build useful experiences for all shoppers. Suggesting suitable product recommendations based on analysis of user interactions and behaviors on the website will help them feel more cared for.
Don’t let your potential customers leave just because your website doesn’t have what they’re looking for.
In order to stimulate the shopping needs of viewers, the interface and navigation of the website are the backbone to help shape customer experience. According to a website design consultant from Bizfly – the Martech & Salestech solution ecosystem that has designed websites for more than 10,000 businesses over the past 15 years, customers all like highly visual images, so the difference in font size , typeface, boldness affects the way the brain collects information. Therefore, user experience (UX) designers from Bizfly often arrange information to guide the reader, where on the website they analyze the user or stop to intentionally put important information about the program. promotions or CTA buttons that call customers to action.
A sales website design template built by Bizfly.
The modern pace of life and the busy online shopping habits of customers make the time to approach and offer extremely short, so the website only takes less than 60 seconds and three mouse clicks to conquer customers. The more streamlined the website structure, the more information is distilled, bringing to the customers what they really care about, the more businesses strengthen the brand’s position in the hearts of customers. Therefore, the most important thing is to highlight product information or promotional content, optimize integrated sales tools.
Along with that, from the structure, to the titles, descriptions, URLs need to be optimized with many search engines and compatible with mobile devices to help business websites achieve high rankings and increase efficiency. promotional marketing.
Besides 500 professional website templates for all industries, from cosmetics, fashion, furniture, food, FMCG…, Bizfly with a team of experienced experts provides tailor-made solutions for each request. the unique needs and characteristics of each business.
In particular, businesses can integrate Bizfly CRM tool into their website to collect more customers, collect data at every touchpoint, classify, filter and Customer Information Management synchronously. Other integrated tools in the Bizfly ecosystem include chatbots to help advise, automatically close orders to make it easier for customers to buy, or email marketing automation to nurture potential customers.
When integrating Bizfly CRM into the website, like a tiger sprouting more wings, data about customers and orders will be transferred directly to the CRM to serve as a basis for businesses to long-term follow-up, give the next action step, and take action. Time to resolve customer interaction and feedback issues on the website. Businesses will have an overall view of their customers, thereby analyzing and evaluating the website’s effectiveness in a timely manner, have a feasible approach to increase conversion rates and take care of customers more professionally.
Learn more about website design services that integrate Marketing Automation solutions (CRM, Chatbot, Email marketing) to x2 revenue at this.
at Blogtuan.info – Source: genk.vn – Read the original article here
