Equo successfully raised $1.3 million, announced Brand Ambassador
Equo was founded by Marina Tran Vu in 2020, providing 100% plastic-free and fully compostable solutions from coffee, coconut and sugarcane, replacing single-use plastic. The company’s goal is to provide consumers with products and solutions that are easy to use and convenient without changing their lifestyle or behavior.
Some of Equino’s 100% plastic-free straws products
Equo has become one of the 9 winning startups at the competition organized by the United Nations – UNOPS S3i Innovation Center 2022 in Sweden, and made it to the Top 18 overall EPPIC (The Plastic Pollution Innovation Challenge) by UNDP (United Nations Development Programme). Equo products are currently distributed on Amazon in the US, Canada and Australia; Equo’s website; wholesale website Faire; F&B facilities and retailers in Vietnam, Singapore and Europe.
The company will use the new investment capital to expand its product lines, develop production and technical capabilities to rapidly expand its business scale, and at the same time increase its awareness and influence. of the brand in the US, Canada, Vietnam and Singapore, and new entrants such as Europe, Japan and Australia.
Jimmy Quach, CEO of NextGen Ventures, said: “Equo is a purpose-driven company with a clear mission to rid the world of single-use plastic and give consumers choices NextGen is very pleased to accompany Marina and her team in pioneering efforts to promote the mission of sustainable development, market expansion and business scale.”
As an independent female founder, Marina Tran Vu gave Equinox become part of a very small percentage of startups founded by women that receive venture capital or private capital. Latest statistics show that startups founded by women only in Southeast Asia get only 0.6% and globally less than 2% total investment.
Equinox Global Brand Ambassador
Equo also announced a global partnership with female professional golfer – entrepreneur Michelle Wie-West. Before that, she invested in Equo in the TV show Front Office on Players TVthe first athlete-owned media network.
Entrepreneur Michelle Wie-West
“I was delighted to meet Marina and experience first-hand her passion and unique vision of making sustainable solutions easy, convenient and enjoyable for consumers! Being an Asian woman! Ah, I’m so excited to be on this journey with Marina and the Equo team,” said Michelle Wie-West. “As the mother of a 21-month-old baby girl, I am very excited and secure when using and carrying Equo products, which are safe for my baby and the environment. I believe in sustainability and health always. go hand in hand, and being an advocate for building a greener future for generations to come is a goal that I’m passionate about, so working with Equo is the perfect match,” she said.
Marina Tran Vu said: “I am delighted to be working with such an amazing athlete and exemplary businesswoman as Michelle Wie-West. This partnership will help advance our common goal of a future. a more sustainable future. golf clubs, resorts, stadiums and world sporting events”.
Michelle Wie-West is an American professional golfer who competes on the LPGA Tour. She rose to fame in her teens when she became the youngest winner of the Women’s Amateur Public Links award and the youngest person to qualify for the LPGA Tour event. She won her first major title at the 2014 US Open.
According to a recent report by the Center for International Environmental Law, producing and disposing of single-use plastics will cause the equivalent emissions of 295 coal plants by 2030.
Equo is launching coffee and wood product lines, cane food containers and bowls, and compostable bags, targeting grocery stores, retail and home family.
Some new Equo products coming soon
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