Giải trí

Reformation bets on sustainable denim pants with celebrities-Fashion Trends

Thursday, April 21, 2022 12:53 PM (GMT+7)

The fashion industry has earned itself a terrible reputation as the second highest polluter in the world, second only to the fuel industry.

The fashion industry has earned itself a terrible reputation as the second highest polluter in the world, second only to the fuel industry. But a new generation of stylists and brands are trying to turn this around by investing more and more in sustainable processes that allow fashion to be more environmentally conscious and celebrities have Jump on this wave!

With the exciting tagline “Nude is the #1 sustainable choice. We’re #2”, Reformation started selling vintage clothing in a small boutique in Los Angeles, California, in 2009. They quickly expanded. manufactures its own products, but always with a focus on sustainability and a certain aesthetic.

Reformation bets on sustainable denim with celebrities - 1

Their jeans, made from organic cotton and eco-fiber Tencel, have become a hit and have won the hearts of celebrities such as Gigi Hadid, Kendall Jenner and Emily Ratajkowski. Among the most popular is one covered with illustrations depicting planet Earth, flowers and bees, along with slogans like “Pollinator, no pollution” and “Be love, don’t waste it”.

The latter style was heavily influenced by Dior’s newsprint dress, signed by John Galliano, from the “Hobo Chic” collection, launched in 2000. But unlike the French brand, Reformation decided to offers a more conscious approach to the subject. by stamping titles like “Hell Freezes” and “World peace has been achieved”.

It’s worth mentioning that it’s not just niche brands that are looking to have less impact on the environment. Prada launches a down jacket collection in 2021 called “Organic Denim”, which uses less water in its production process and sustainable raw materials. Additionally, Chloé’s Gabriela Hearst has created a sustainability tool that allows high-fashion brands to track their social impact.

Below, find out how celebrities wear their jeans most consciously.

Reformation bets on sustainable denim pants with celebrities - 3

Reformation bets on sustainable denim pants with celebrities - 4

Reformation bets on sustainable denim pants with celebrities - 5

Reformation bets on sustainable denim with celebrities - 6

Reformation bets on sustainable denim pants with celebrities - 7

Reformation bets on sustainable denim pants with celebrities - 8

Reformation bets on sustainable denim with celebrities - 9

You are reading the article Reformation bets on sustainable denim pants with celebrities-Fashion Trends
at Blogtuan.info – Source: 24h.com.vn – Read the original article here

Back to top button