Startup selling million silver pearl ballpoint pens officially received investment from Shark Viet after 1 year of DD, preparing to launch new products in June
Nearly a year ago, the founder of the BluSaigon brand, Ton Nu Xuan Quyen, came to raise capital at Shark Tank Vietnam for her mosaic pen product.
As the daughter of “King of Buttons” Ton Thanh Nghia, but Ton Nu Xuan Quyen did not choose to take over the family business (Ton Van Company – specializes in exporting seashell and pearl buttons to major countries. in the world) but chose to go with the craft of inlaid pearls, creating the main product of pearl pens.
With prices ranging from 1.2 million to 20 million VND each, BluSaigon CEO believes that her pearl pen is much cheaper than similar products in the world, which are often sold for hundreds of millions of dong. . Not to mention, in the country, pearl pens also have the potential to become a national gift product thanks to the delicate design coming from the talented hands of the craftsmen.
As a result, although newly established in 2019, BluSaigon has received 2 requests to pour capital from Shark Hung and Shark Viet at the same time. In which, Shark Hung made an offer of VND 4 billion for a 40% stake and Shark Viet VND 4 billion for a 32% stake.
In the end, the female CEO leaned towards the team of “grandfather sharks” because she realized that Shark Nguyen Thanh Viet had rich historical and cultural knowledge, and extensive market experience. Not to mention, the Intracom ecosystem gathers multi-field start-ups, including technology startups and marine ecology, Triip and Namaste, from which it is easy to form a chain of links in production and business development. business.
Later, under the impact of the Covid-19 pandemic, the project appraisal process between the two sides took place slower than expected and could only be done online. But the beautiful ending took place on April 21, 2022, when Shark Nguyen Thanh Viet and Intracom Invest (belonging to Intracom Group) officially signed an investment agreement for BluSaigon.
Sharing about the deal, Shark Nguyen Thanh Viet said: “I appreciate the founder’s independence and innovative business mindset. In addition to preserving the traditional craft and honoring skillful craftsmanship, BluSaigon expressed the desire to bring the product to the next level. a national gift, reaching out to the world. I strongly support that because Vietnamese womenam has many unique products and services, but in reality, there are not many products that can do this.”
During the business appraisal, Shark Nguyen Thanh Viet gave many suggestions and orientations to help BluSaigon perfect the product and build new ideas in business. A new product called Pen Ta Thanh Thien has been successfully R&D and is expected to launch in June.
Discussing the development orientation after receiving the investment, CEO Ton Nu Xuan Quyen shared: “The ultimate fine art product must be a harmonious combination of craftsmanship from artisan hands with technology. With the help of Shark Nguyen Thanh Viet and businesses in the ecosystem of Intracom Group, BluSaigon We will scale up, train our staff, improve the customer experience, continue to tell stories that inspire the Vietnamese national spirit, and digitize production to improve efficiency. will continue to improve the brand image to “grow” faster, wishing that one day when mentioning unique Vietnamese gifts as gifts to international friends, people will immediately think of BluSaigon!
Besides investing in machines, perfecting more creative pen designs, BluSaigon is currently focusing on researching and testing special mosaic techniques to create visual effects.and enhance the cultural experience on each product, thereby changing the mindset of users: “Pen is not only a pen but also a fashion, a pride, a memorabilia carrying stories passed down from generation to generation.”
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