Stories from the winning campaigns of VNPR 2021
As one of the most anticipated events of the year organized by VNPR, the award honoring outstanding individuals and organizations in the Public Relations and Communication (QHCC & TT) industry in 2021 has created a great resonance, Instilling passion and creativity as well as opening a potential path for those who have been, are and will be entering the public planning & communication industry. Also within the framework of the program, the extended event “PR For Life” continues to spread good values through stories from excellent campaigns that have received awards of the program.
Let’s review the campaigns that have been on the “golden board” of the VNPR 2021 awards!
Trang Tien Ice Cream & Meta Content – Athenar Agency
In the summer of 2020, in collaboration with Thether Agency (Admicro VCCorp), Trang Tien Ice Cream had a rebranding that resonated on social networks and forums. With the new green color, half-eaten ice cream logo and kraft paper packaging with typical images of Hanoi, Trang Tien Ice Cream has conquered the hearts of both longtime customers and new generation customers. The campaign has excellently brought Thether Agency the award of Excellent Public Relations & Public Relations Campaign 2021 on Vietnamese Culture and Values at the Vietnam Public Relations & Communications Awards VNPR Awards 2021.
The Attar Agency representative shared the story of “Changing a new shirt for Trang Tien Ice Cream”
Ms. Nguyen Thanh Huong – Director of Athena Agency said: Trang Tien ice cream brand has been around for more than 60 years but has never changed its brand. Therefore, creating a new identity and being accepted by the majority of the public, including young people, requires a great deal of effort. With the spirit of enterprising, determined to do it in an extremely short time (12 days from ideation to campaign implementation), the campaign “change new clothes for Trang Tien Ice Cream” has achieved both goals. communication and sales). The Attar Agency team has done it with a fierce spirit, innovative thinking and this is also a key factor to the success of this campaign.
CSR Against All Odds – Amway Vietnam
In the era of technology development, the public is becoming increasingly demanding and individual voices can also have a great influence, how to build skillful and sophisticated CSR campaigns as well as bring High efficiency for businesses is always something that media people worry about.
As a unit that has been very successful with persistent CSR activities for the past 7 years, Amway Vietnam has changed the public’s view of the brand with many CSR activities that bring many benefits to the community, causing many benefits to the community. great popularity in the media industry. Some outstanding campaigns are: Nutritional support program for children under 5 years old Nutrilite Power of 5; program to donate health protection products to prevent Covid-19 for Lang Son province… With all its efforts, Amway Vietnam was honored to win the “Excellent Worker” award at VNPR Awards 2021.
Saving wildlife, saving human life (Stop the Karma) – Le Bros
Participating in the sharing session “PR FOR LIFE: An extended event of VNPR AWARDS”, Le Media Group (LeBros) brought an excellent case study that won the 2021 QHCC and Excellent TT campaign awards on digital media at VNPR Awards: Stop creating karma – Don’t Cause Karma.
Tapping into the unique insight and spiritual element of “karma”, LeBros has launched an impressive series of communication activities to spread the message of wildlife protection, raise general awareness in the community and achieve successes. resounded with a series of impressive results: 1.5 million social media interactions; 11,000 people participated in the Social Game “Mr. Karma”; nearly 30 KOLs officially voiced their support for the campaign; made a deep impression on social media and the Internet throughout the campaign.
Meals beyond food (A Million Meals) – PepsiCo
Excellently won the award: “Corporate Social Responsibility & Public Relations Campaign” of the VNPR Awards 2021 with the project “Million meals”, Suntory PepsiCo Vietnam Beverage & PepsiCo Food Vietnam (PepsiCo) participated in the event. the sharing session “PR FOR LIFE: An extended event of VNPR AWARDS” was organized by VNPR.
“Million meals” was organized by PepsiCo in cooperation with the Central Vietnam Youth Union, with the companionship of CARE International in Vietnam and the Fund to Support Social Security Programs and Projects (AFV). ). Launched on June 24, 2021 with the message “Give Meals – Give Trust”, the project has donated and given millions of meals to the elderly, freelance workers, and unemployed workers. do, students face difficult circumstances.
Mobilization of social resources at time of crisis – MCN
Operating from July 22, 2021 to December 15, 2021, the “Companion Physician Network” (MCN) has actively participated in supporting epidemic hotspots across the country, including Ho Chi Minh City. Ho Chi Minh, Binh Duong, Hanoi and Can Tho. With the most advanced technology platform, MCN has successfully supported anti-epidemic activities such as visiting, assessing the patient’s condition, grouping patients according to 5 risk levels, thereby providing medical advice. economic. Without spending a dime on communication, MCN has achieved impressive numbers and won the award “Excellent Public Planning & Communication Campaign on Corporate Social Responsibility”.
It can be seen that the VNPR Awards – an award honoring excellent individuals and organizations in the field of public relations and communication not only honors media units that actively contribute to the field of public relations and communication, but also spreading inspirational campaigns with positive meaning to the community. In addition to successful projects, the “PR For Life” event also features leading experts in the field of public planning & communication, sharing knowledge, skills and experience in the profession to the next generations. near. These will be practical activities, contributing to creating new steps, bringing the public planning & communication industry to a new height in the future.
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