Experience the newly launched BMW 7-Series 2023, a controversial comprehensive change

The large luxury sedan segment became more exciting when the new generation Mercedes-Benz S-Class was launched and received “rain of compliments” from customers for its futuristic design. Not letting competitors outdo them for too long, the Bavarian automaker has launched a new generation of the 2023 BMW 7-Series line, making everyone admire.

Experience the newly launched BMW 7-Series 2023

The first practical experiences of the 2023 BMW 7-Series have made many people excited, but there are still many controversies about the design of this large luxury sedan.

The BMW 7-Series 2023 uses the new Cluster Architecture (CLAR) chassis platform, along with many design changes.

The appearance of this car makes a strong impression thanks to the characteristic kidney-shaped grille that has been increased in size and the ability to open / close actively. However, the new front light system is controversial when users think that it has lost the distinctive BMW design.

Accordingly, the positioning lights and LED headlights of the BMW 7-Series 2023 are separate, the headlights form a niche in front, making many Vietnamese happy that it resembles VinFast cars. This is the most controversial detail on the BMW 7-Series 2023 at the global launch.

The body of the BMW 7-Series 2023 has not changed too much, except that the door handle now uses a button to close the technology, the “legs” is also refreshed more modern. Meanwhile, the rear lights of the car are now separate from the two sides and are much slimmer than the generation sold in Vietnam.

Interior of BMW 7-Series 2023 is full of the future

Entering the interior compartment, the BMW 7-Series 2023 leaves a deep impression thanks to the double screen system in the dashboard area. The decorative border lights with delicate and luxurious diamond motifs also make the BMW 7-Series more attractive.

The sporty style is evident on BMW’s large sedan with a futuristic new D-Cut 2-spoke steering wheel that makes many people think of electric cars.

BMW 7-Series 2023 many amenities and luxury. Redline’s photo.

Leather seat system with heating / cooling function, the rear seats have boss seats that can comfortably stretch their legs. Not only that, the BMW 7-Series 2023 is also equipped with a giant 31-inch screen mounted on the ceiling to meet the entertainment needs of passengers.

The lowest BMW 740i version uses an I-6 engine supported by a 48V hybrid system that produces 375 horsepower and 540 Nm of torque. The BMW 760i xDrive uses a V8 engine with a capacity of 536 hp and 750 Nm and a full-time 2-wheel drive system.

In particular, the BMW i7 pure electric version is equipped with 2 parallel electric motors on 2 axes for a capacity of 536 hp and 744 Nm of torque.