Samsung leads the global smartphone market

Research firm Canalys reports, sales smartphone Globally, it fell 11% in the first quarter of 2022 due to the unfavorable world economic situation and slowing user demand.

Even so, Samsung still increased its market share in the last quarter compared to the same period last year. The company’s market share increased by 5% compared to the fourth quarter of 2021, showing impressive growth in the first few months of this year.

Samsung remains at the top of the global smartphone market

The business environment faced many challenges in the first quarter of 2022 for many reasons. The rise of the Omicron variant, outages in China, the impact of the Russia-Ukraine crisis, and a drop in seasonal demand… All contributed to the decline in smartphone sales. global intelligence.

Samsung led the market in the first quarter of 2022 with a 24% market share, up from 22% in the first quarter of 2021. The company’s innovative smartphone portfolio helps it stay competitive in a challenging market. The Galaxy S21 FE is one of the first new devices that Samsung will launch in 2022, followed by the Galaxy S22 series. This product has also made positive improvements to the Galaxy A series to further enhance its competitiveness.

Market observers said that in the near future, Samsung will still face many difficulties when the COVID-19 epidemic continues to evolve unpredictably, many component manufacturing partners in China have to close factories. to comply with local anti-epidemic requirements. This is putting pressure on their global expansion plans as they try to cope with the downturn in their home market.

According to the data of Canalys research, Apple is in second place with 18% market share in the first quarter of 2022. Xiaomi, Oppo and Vivo make the top five list of phone manufacturers, respectively.

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