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Samsung returns to the virtual reality race

Samsung has just trademarked the Galaxy VR for virtual reality headsets and may launch the product this year.

According to LetsGoDigital, Samsung filed a trademark application for Galaxy VR with the World Intellectual Property Organization (WIPO) on March 30. In 2018, the company also filed a trademark for Galaxy 360 in Austria.

Typically, trademark applications are filed shortly before the product launches. Therefore, the virtual reality headset Galaxy VR may be released this year or early next year.

GearVR - a virtual reality headset Samsung cooperated with Oculus - but failed.  Photo: Thanh Van

GearVR – Samsung’s virtual reality headset in partnership with Oculus – but it didn’t work. Image: Thanh Van

During the MWC 2022 event, which took place in Barcelona at the end of February, Han Jong Hee, Samsung CEO, also said that the company is developing a virtual reality device.

The Korean company introduced the Gear VR virtual reality headset in 2014 but was unsuccessful and disappeared from the market. However, Samsung decided to return to the race track when the virtual universe trend metaverse boom in recent times.

Big technology companies like Apple, Meta or Microsoft are all making efforts to develop VR / AR virtual reality glasses – the device that is considered the most important for human interaction in the future. Apple CEO Tim Cook frequently mentions augmented reality, claiming the technology has great importance for the company and the entire technology industry. Analyst Ming-Chi Kuo predicts that Apple’s virtual reality glasses will replace the iPhone in the next 10 years.

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