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Users still prefer used smartphones because they are cheap

Apple and Samsung are the two brands with the best sales of used smartphones today.

The global used smartphone market last year increased in both demand and supply, according to the latest report from research firm Counterpoint Research (CPR).

Users still prefer used smartphones because they are cheap - Photo 1

Used smartphones with Apple and Samsung brands are always popular

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Last year, the number of new phones sold globally only increased by 4.5% compared to the same period last year, while reused devices increased by 15%. Of these, the majority consumers selection of bearing models trademark of the Apple and Samsung.

According to the report, users are increasingly realizing the benefits of previously owned phones. They pay more attention to models labeled Refurbished or CPO (Certified Pre-owned), second-hand goods resold on the free market instead of new equipment. The number of users of refurbished machines is increasing day by day and has not stopped increasing since 2018.

Glen Cardoza, senior analyst at CPR, said: “Refurbished smartphones are part of an overall picture of devices that have been owned and returned to the distribution system through many different routes. programme old collection new is the source to help these products increase rapidly in number”.

China, India, Latin America, Southeast Asia and Africa are the developing markets that tend to favor used machines the most. Latin America, India have the highest YoY growth (year-over-year) when reaching 29% and 25% respectively. CPR research director Jeff Fieldhack said: “India and Latin America are simultaneously the two markets with the highest potential for future growth over the next few years. The used product segment has experienced a period of stagnation. because the distance orders apply in 2020 but start to come back strongly from 2021”.

Jeff added that users love the flagship line – high-end devices that cost a lot at the time of sale. But in the used machine segment, customers can own the model they love at an average selling price (ASP) of only 60% of the new machine. The fact that the products have better quality and durability than before, also help the flagship “hot” in the secondary market.

The average selling price margin of used smartphones has tended to increase in the past year due to smartphone models 4G support keep prices higher than before.

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