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Twitter bans ads that deny climate change

BERLIN – Twitter says it will no longer allow advertisers on its site to reject the scientific consensus on climate change, echoing a policy already in place at Google.

The company said in a statement outlining its new policy on Friday: “Ads must not detract from important conversations about the climate crisis.

There’s no indication the change will affect what users post on the social networking site, which along with Facebook has been targeted. groups that seek to promote false claims about climate change.

The announcement to coincide with Earth Day came hours before the European Union agreed on a deal ask big tech companies to check their websites more closely for hate speech, misinformation and other harmful content.

Twitter said it will provide more information in the coming months about how it plans to provide “authoritative, trusted context for climate conversations” in which its users engage, including including from the Intergovernmental Panel on Climate Change. UN-backed Scientific Council Report on the causes and effects of climate change form the basis for international negotiations on curbing climate change.

The company has a separate topic on climate on its website and launched what it describes as “pre-bunks” during last year’s United Nations climate conference to combat misinformation about climate change. Climate Change.

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