Android “king” is increasingly losing market share to iOS
While Android remains the world’s most popular mobile operating system, Apple has been steadily taking over Android’s market share in recent years, according to data from StockApps.
In July 2018, Android dominated the global mobile operating system market share with 77.32%. However, four years later, that number has dropped to 69.74%. At the same time, the global iOS market share has grown from 19.4% to 25.49% in the same time period, representing a growth of 6% over four years.
While the reason behind this growth is unknown, Apple has been working to expand its product line to reach more consumers with products like the low-end iPhone SE and iPad. However, despite the growth, this is still not enough for Apple to defeat the “king” of Android.
According to financial expert Edith Reads, Android still has an advantage due to its open source nature. While iOS is only available on Apple devices, around the world there are many devices running Android, not only smartphones but also tablets. The diverse pricing is another reason Android remains at the top.
StockApps research also says that in regions like South America and Africa, Android almost completely dominates the market because Apple products are much more expensive than competitors. In South America, only 10% of mobile devices run iOS, while Apple’s operating system accounts for more than half of the market share in North America.
Still, Apple is clearly reaping the rewards of its strategy of releasing cheaper devices to attract more customers, and the company is likely to continue to introduce a few lower-end devices in the future. its product line.
Reference: 9to5mac
at Blogtuan.info – Source: genk.vn – Read the original article here
