iOS is ‘eating’ Android’s market share slowly

According to data from research firm Statista, Android’s global market share has decreased in recent years, from 77.32% in 2018 to 69.74% today. Although still keeping a huge gap compared to iOS, Android is in fact being gradually lost by Apple’s mobile platform “eat” lose market share. During the same period (5 years), iOS grew from 19.4% to 25.49% (as of January 2022).

iOS market share is increasing compared to Android Screen capture

Android and iOS together hold almost 100% of the mobile operating system market share world Currently, while some other platforms exist, they almost don’t capture much. Currently, it is very rare to meet anyone in real life using a smartphone running an operating system other than Android and iOS. The most prominent of the “rest” is KaiOS, a platform for basic phones with some features similar to smartphones, is being installed on many Nokia devices. Behind is Windows Phone, Tizen, S40 (Symbian 40) of Nokia.

While iOS is a popular mobile platform in the US, in markets labeled “developing”, Android is really a “giant”. For example, Google’s operating system market share in Asia is up to 81% and reaches 90% in South Africa.

According to Phone Arena, The reason for the current increase in iOS market share is that Apple is “attacking” developing markets thanks to low-cost iPhone SE models. However, the consumption of this small screen phone is still rated “faint”.

However, it is undeniable that the economic status of each region plays an important role in determining which platforms will prevail in the market. In Africa, Android market share is 84%, iOS has 14%. In Europe, Android holds a 69.32% market share while iOS owns 30%.

In North America, iOS is dominant with 54% compared to 45% of Android.

Nearly 10 years ago, in May 2012, Android first reached the peak of glory when becoming the world’s most popular mobile operating system with 23.81% market share in hand. Meanwhile, Symbian became “former king” after many years at the top, fell to 3rd place with only 20.25% of the market share. iOS then followed closely in second place with 22.95%.