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Refurbished phones are selling more and more

The growth rate of the used smartphone market is three times higher than that of new smartphones, focusing on Apple and Samsung products.

According to research firm Counterpoint Research, the refurbished smartphone market in 2021 has increased by 15% compared to 2020. This figure for the newly shipped smartphone market is 4.5%.

“As the price of new high-end smartphones remains high, many consumers have considered buying refurbished devices from well-known brands such as Apple, Samsung“, the report stated. Apple is also the most popular brand in this market.

Refurbished phones are used products, have damaged parts replaced, then checked for quality and sold at a cheaper price than new, with a warranty period.

According to analyst Glen Cardoza, there are many sources of refurbished phones in the market, the most popular of which are from the “renew old collection” campaign. In 2021, the number of phones imported from these programs will grow by 10%.

Counterpoint’s report also shows that Latin America and India are the two fastest growing refurbished phone markets, with an increase of 29% and 25% respectively. According to analyst Jeff Fieldhack, this is due to the low prices, allowing buyers to own models for 60% less on average than new.





Refurbished smartphone sales growth in several markets.  Photo: Counterpoint

Refurbished smartphone sales growth in several markets. Image: Counterpoint

While in Europe and the US, the growth of refurbished phones is 10% and 15% respectively. The reason is that sales of new phones increased, leading to the need to re-import old phones. At the same time, governments in many countries encourage people to reuse their phones to reduce e-waste.

In addition, a number of other reasons why users buy refurbished smartphones mentioned by analysts include users’ awareness of the environment, increased demand to buy devices in the context of having to work a combination of home and work. company, the chip crisis made it difficult to buy new machines.

A survey of used phone sales service SellCell on 10,000 users in the US showed that 33% of respondents intend to buy a refurbished phone. Of the 20 used phone models sold in this market, 60% are iPhones, of which the most popular models are iPhone XR and iPhone 11.

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