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Search volume for Vietnam tourism skyrocketed

Illustration.

Analytical data from Google’s market trend tracking tool shows that there is a very fast increase in the number of searches for this product. Vietnam tourism in the past month after our country officially reopened to international tourism from March 15, 2022.

Globally, Vietnam holds the position of one of the few countries with the highest growth rate, reaching over 75%. The most searched markets for Vietnam tourism can be mentioned: USA, Australia, Singapore, France, Japan, Germany, Canada, India, UK, Thailand…

In particular, the number of searches about aviation to Vietnam from the beginning of March 2022 has skyrocketed. If on March 1, the increase is 283% compared to the same period in 2021, by the time of March 15, it will increase to 386%; by the beginning of April 2022, it increased to 600% and by mid-April, it reached an increase of 800% compared to the same period last year.

Besides, the international search volume for accommodation in Vietnam also shows a clear growth trend. As of March 1, the search volume increased by 27% over the same period, by mid-March it increased to 40%, by the beginning of April 2022, it had jumped to 114% compared to the same period in 2021 and continued to remain in the US. high rate in April.

From March 15, Vietnam officially reopened all international and domestic tourism activities. The Ministry of Culture, Sports and Tourism has issued Plan No. 829 to guide the reopening of tourism activities.

Take advantage of the golden opportunity, Tourism Vietnam has made great efforts to organize a series of events and activities to stimulate tourism demand, promote promotion, and restart tourism activities across the country.

* Invite readers to watch the programs broadcast by Vietnam Television on TV Online and VTVGo!

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