According to a survey recently conducted by Cox Automotive in the US, very few customers want to pay a monthly fee for the initial services or features available in the car at a comfortable “outright” price.
Specifically, three-quarters of people surveyed by Cox Automotive said they do not want to pay monthly/annual fees for most equipment on new cars. Instead, they want the above features or equipment to be available in the car to use at any time with the cost included in the car price.
92% of people surveyed confirmed that heated/ventilated seats should be available equipment, similar to 89% agree with the above opinion but for remote start technology.
Mercedes-Benz/Audi/BMW customers a few years ago strongly protested when German automakers tested subscriptions for “basic” car features.
Some other notable features that should be available by default in cars, according to customers surveyed, are lane-keeping assist (89%) or automatic emergency braking (87%). This is a group of safety features and, along with the above equipment, has traditionally been available as an option beyond purchase instead of requiring a maintenance fee.
The above indicators also mean that international car companies will have a hard time convincing users to convert to a new form.
Similar to entertainment subscription services like Netflix or Spotify, car subscription features should be available, okay without, or bring greater convenience and peace of mind to users instead of devices. as weak as safety technology.
Only “outside” features that are not really essential such as Wi-Fi connection or software unlocking for better high-speed operation are better than being approved by the majority of survey respondents to allow exploitation of subscription form. because it depends on the need and the time of use.
Reference: Carscoops
at Blogtuan.info – Source: autopro.com.vn – Read the original article here
