Shiseido exclusively launches new sunscreen formula on Shopee

Protects skin from UV rays and pollution

Shiseido’s Urban Environment Triple Beauty Suncare Emulsion SPF 50 PA will first be available on Shopee Premium from April 2022 in 3 markets in Southeast Asia, namely: Singapore, Indonesia and Vietnam; from May 2022 in Malaysia.

Ms. Juliana Chu – Vice President, Digital & E-Commerce Shiseido Asia – Pacific said: “We are delighted to mark our 1 year anniversary on Shopee Premium with the launch of an anti-inflammatory product. completely new improved sun. We have enjoyed great success over the past year with Shiseido products on the Shopee platform. Insights into customer needs through the Shopee platform have helped the brand better understand the beauty and skin care needs of consumers in Southeast Asia, as well as reach new and younger buyers. in this area. By 2021, 80% of new customers are using Shiseido products, and 50% of total shoppers are between the ages of 19 and 32. With this launch, we hope to reach even more consumers. new digital consumers who are beginning to understand the importance of skin care in urban environments exposed to sunlight”.

Sun Dual Care™ is a technology introduced by Shiseido. Sun Dual Care™ technology provides powerful protection from UVA/UVB and urban fine dust with SPF50+/PA++++, contributing to skin’s beauty, the brand says. Sun Dual Care™ technology is applied from spirulina extract – a blue-green marine algae, which converts part of sunlight into beneficial light and contributes to anti-aging agents. form when the skin is exposed to ultraviolet light.

Ms. Bow Tachamahachai – Asia-Pacific Director of Shiseido Brand shared about the new technology: “Shiseido introduces beauty technologies based on traditional Japanese foundations and supported by advanced science. up. We’ve been invested in UV research for a very long time and are excited to bring consumers the latest in skin care. Through the launch event of Shiseido Urban Environment Triple Beauty Suncare Emulsion with Sun Dual Care™ technology, we hope to inspire people to have a new perspective on protecting their skin against the harmful effects of sunlight. sunshine. Users can enjoy sun protection and skin care in the same proven product.”

Shiseido’s Urban Environment Triple Beauty Suncare Emulsion Sunscreen has a formula rich in skin care ingredients, combined with Sun Dual Care™ technology, to help protect skin against the effects of sunlight and pollution, while nourishing Moisturizes the skin, improves signs of aging, brings youthful and plump skin.

Shiseido’s exclusive deals on Shopee Premium

Mr. Tran Tuan Anh – Managing Director of Shopee Vietnam shared: “We congratulate Shiseido on the 1st anniversary of its launch on Shopee Premium and the important milestones the brand has achieved. Shiseido is one of the partners that plays an important role in helping us develop a wide range of products on Shopee Premium and deliver a first-class user experience. We’re excited to be the first e-commerce platform to launch Shiseido’s groundbreaking, premium sunscreen for beauty lovers. Together with our premium brand partners, we look forward to exclusively introducing more new products and best deals to Shopee users.”

On Super Brand Day on April 26 on Shopee, Shiseido will bring a series of exclusive offers for users, applicable to all new product lines.

When buying Shiseido GSC Urban SPF50+ sunscreen lotion 30ml (valued at 1,200,000 VND), customers will receive Shiseido Complete Cleansing Micro Foam 180ml (worth 1,000,000 VND). Shopee users also enjoy incentives: buy 1 get 1 free Shiseido Ultimune Power Infusing Concentrate 30ml new version (valued at VND 1,950,000); buy Shiseido GSC Perfect Protector sunscreen 50ml (valued at 1,200,000 VND) get a free product set worth 1,020,000 VND; buy Shiseido White Lucent Illuminating Micro-Spot Serum 30ml (valued at VND 2,650,000) and get a free set of products worth VND 1,910,000.

Bui Huy