Google introduces ads in YouTube Shorts
As part of an effort to increase revenue from the Shorts service, YouTube has begun testing ads on its short videos.
According to PhoneArena, the ads users will see in Shorts are currently primarily app install ads, but may also include other content. Manager business of Google, Philipp Schindler, said the company is hoping to get advertisers’ feedback and initial results on the quality of the service.
 |
Ads start appearing on YouTube Shorts |
Google introduced YouTube Shorts in 2020, which means it took two years to add ads to its short videos. This is most likely due to YouTube’s advertising revenue growth in the first quarter of 2022, which was only 14%, lower than analysts’ expectations. Previously, analysts predicted YouTube’s advertising revenue to reach $ 7.4 billion, but the actual figure was only $ 6.87 billion.
Additionally, YouTube has noticed a drop in direct response ads, such as app install campaigns. With Shorts now getting 30 billion daily views, Google is using that to boost YouTube’s ad revenue and get direct response to ads, which have been on the decline for a while.
at Blogtuan.info – Source: thanhnien.vn – Read the original article here
